Archive for October, 2010

The concept of a Chief Web Officer

Image by lucbyhet via Flickr Going through peer blogs I came across this term – CWO Chief Web Officer, a term similiar to a CFO, CTO, COO or CEO. Nice to see this but miles from it being a reality!! What would be the role of the CWO? In a nutshell Plan the business web strategy […]

Improve your brand by well designed touch points

Image by Intersection Consulting via Flickr I recently received a poorly drafted mail from a company whose service I was interested in. The mail looked like the dogs breakfast. Absolutely terrible!!! They then followed it up with a help document which looked like it had been created just as an afterthought (and the reason for […]