Archive for April, 2011

Why doesn’t India have a web designer and developers association? Its high time this industry organized itself and implemented standards.

I have been in this business for nearly 13 years. In these years I have seen our industry grow from a fledgling outcrop of the software industry to one which has grown into a huge industry in itself. The web design and development industry in India has branched into many specialities and created many gurus in […]

Interruption marketing is over. VALUE Marketing is in. Building an ecosystem of support and value around each purchase.

I was struck by this wonderful quote from a pdf my SEO expert Shashank passed on to me: We need to stop interrupting what people are interested in & be what people are interested in. This pretty much sums up what marketers now have to do to survive and thrive. This is especially true for online […]

Are you taking enough risks with your digital marketing strategy? Breaking out of the conservative Indian website designs mindset.

It always happens the same way. The client starts out enthusiastically to create something new and great and we are mandated to design something outrageous and highly creative. We put on our thinking caps and come up with something really out of the box. The client’s first reaction is wow! But as he starts circulating […]

Online advertising revenue surpasses print revenue advertising in the US. India still has a long way to go though.

An interesting piece of news released by Emarketer.com which caught my attention and may be a major indicator of things to come – Online advertising revenue has surpassed Print newspaper ad revenue in the US. Print ad revenue is estimated at $22.8 billion while online ad spend stands at $25.8 billion in the year 2010. […]

The concept of gamification – Are Indian businesses and web developers upto the challenge?

A new concept taking the online industry by storm is ‘Gamification’. The concept of Gamification revolves around rewarding users for performing set tasks in a certain manner and creating a reward structure around the overall performance of the task. Although ‘gamification’ is a new term, the concept has been around for many years under different […]