I have been in this business for nearly 13 years. In these years I have seen our industry grow from a fledgling outcrop of the software industry to one which has grown into a huge industry in itself. The web design and development industry in India has branched into many specialities and created many gurus in [...]
Archive for April, 2011
Why doesn’t India have a web designer and developers association? Its high time this industry organized itself and implemented standards.
Interruption marketing is over. VALUE Marketing is in. Building an ecosystem of support and value around each purchase.
I was struck by this wonderful quote from a pdf my SEO expert Shashank passed on to me: We need to stop interrupting what people are interested in & be what people are interested in. This pretty much sums up what marketers now have to do to survive and thrive. This is especially true for online [...]
Are you taking enough risks with your digital marketing strategy? Breaking out of the conservative Indian website designs mindset.
It always happens the same way. The client starts out enthusiastically to create something new and great and we are mandated to design something outrageous and highly creative. We put on our thinking caps and come up with something really out of the box. The client’s first reaction is wow! But as he starts circulating [...]
Online advertising revenue surpasses print revenue advertising in the US. India still has a long way to go though.
An interesting piece of news released by Emarketer.com which caught my attention and may be a major indicator of things to come – Online advertising revenue has surpassed Print newspaper ad revenue in the US. Print ad revenue is estimated at $22.8 billion while online ad spend stands at $25.8 billion in the year 2010. [...]
A new concept taking the online industry by storm is ‘Gamification’. The concept of Gamification revolves around rewarding users for performing set tasks in a certain manner and creating a reward structure around the overall performance of the task. Although ‘gamification’ is a new term, the concept has been around for many years under different [...]
Considering the bewildering array of marketing solutions and opportunities available for you its easy to get lost in the choices. Here’s a quick primer on how to select the best marketing options for your purposes. Lets go step by step. Step 1. Lets list and categorize the various options available to any digital marketing person [...]
Malls are mushrooming all over India, in small and large cities alike. I happened to be in one a few days ago. And this was quite a large mall. There were so many shops all over. But what got me thinking was why some of the shops were doing better than the others? Especially when [...]
I was completely inspired by this video of Ze Frank explaining his various experiments and projects which look like the holy grail of user generated content. Individuals from around the world take part in his wacky and sometimes inspiring assignments. You can’t help but get inspired by this video. Ze Frank’s Web Playroom Ze Frank [...]
A pet peeve of mine since a long time has been Indian companies developing websites without formulating a coherent web strategy. Websites are built around products, a design element such as a logo or a managers idea of what the website should be. There is no attention to past or future strategy of the company. [...]
We usually associate voting with scumbag politicians and their fake promises and plastic smiles. But now in this new age of web democracy every website has to garner votes to become popular and remain in power. Every click of a ‘like’ button or ‘stumble’ button increases the popularity of a site. Sites are now being [...]