Have you ever sat through a meeting that resembled the Bingo Mad Angles commercial, where the obvious was overlooked and everyone was trying to prove their usefulness by giving bullshit feedback. Well, I have sat through enough of those to know that the result is never good. I have also sat in meetings where the [...]
Archive for July, 2011
Quick web design approvals. How to give & get appropriate feedback without destroying the design creative.
Book Reco: Built to Sell by John Warrillow – A must read for small business owners including web design agencies and other creative firms
Absolutely loved it!! Its quite rare to come across a business book that grabs my interest and keeps it there like a racy thriller, but this one does just that. I practically read the whole book in a day and enjoyed it thoroughly. ‘Built to Sell’ by John Warrillow is the story of a owner [...]
Imagine visiting a site and being greeted by a beautiful women talking about its products. I don’t know about others but it definitely gets my attention. A growing trend of adding a ‘Virtual Sales Person’ or a ‘Virtual Spokes Person’ is catching on and we see them popping up in more and more sites. Their creators [...]
SEO BPO? Has India become the low cost SEO outsourcing destination? Overcoming the perception will be a challenge for genuine online marketing firms.
I recently had to interview for an SEO expert and I received several resumes from persons working in 200+ teams at different firms. I was intrigued by how a 200+ SEO outfit works and how strategy is planned. Turns out no strategy is planned. These outfits only take on routine mundane link buildng work from [...]