Archive for April, 2012

Carrying out a long duration (2-3 months) e-commerce or website project – use sprint and drift approach

We are at the fag end of a long 3-4 month development cycle for one of our clients. Although large e-commerce projects are not new for us the duration and intensity of this one was tough. The final site is fabulous but it left the team very little in the gas tank. Our team worked non-stop to deliver the […]

Grand launch – the new and improved abci.in – Association of Business Communicators India website

This is the grand old organization of communication and PR professionals in the country. The earlier site was created 5 years ago and it was due for a fresh upgrade. Visit www.abci.in Enhancements to the new website include A new and contemporary look and feel. HTML coding to web 2.0 standards – table-less design Addition […]

Is Flipkart doing all e-commerce players a big favour? Their latest TVC seeks to bring down barriers to online purchases

The latest TV commercial from Flipkart is funny and entertaining and the use of kids is brillant. But more important are the taboos they are trying to break in the minds of our risk averse and cost sensitive Indian public. Inadvertantly they are probably doing all the ecommerce players in the country a big favour […]