Some interesting articles and stories I came across in the last week. Enjoy at leisure. When Success is Born Out of Serendipity The only purpose of ‘customer service’… Does a supermarket magazine really have more readers than The Sun? How the Internet is Shaping Our “Global Brain” Fighting the Fears that Block Creativity 4 Problem-Solving [...]
Archive for November, 2012
Guide stores and the merging of online and offline e-commerce for consumer confidence.
Posted by Ron on November 23rd, 2012
Struggling with customer confidence in your online store? Here is the answer for you – Guide Stores. What is a guide store? A guide store is a physical store which acts as the real world companion to your online e-commerce website. A guide store down not actually sell merchandise but acts as a human touch [...]
Why Coca Cola switched to an editorial website and what we can learn from it.
Posted by Ron on November 22nd, 2012
Came across this article in the New York Times titled ‘Coke Revamps Web Site to Tell Its Story‘. The skeptical among us might just consider this as another meaningless corporate re-branding but there is more here than meets the eye. Here is the new Coca Cola Corporate site Switching from ‘company information’ to the ‘company [...]
Stand out in a crowded e-commerce marketplace by bundling effectively and creatively.
Posted by Ron on November 20th, 2012
There is saying ‘Sell the sizzle, not the steak’. This could now be amended to ‘sell the package not the product’. Bundling has now become a necessity for e-commerce as many buyers are not looking for a single product but a whole deal with benefits and all. Bundling / packaging can help with buying decisions. [...]
Posted in Web Design, Web Strategy 
Tags: e-commerce product bundling, e-commerce product packaging 
1 Comment »Web designers can be game changers for their clients.
Posted by Ron on November 15th, 2012
I like the term ‘game changer’, it means someone who comes in and literally transforms the existing way of doing things. Someone who completely changes the balance of power, so to speak. We all started our businesses wanting to be game changers but some where along the way we lost that. Instead we became team [...]
On Auguste Rodin’s 172nd birthday, let us all think!
Posted by Ron on November 12th, 2012
Anyone who may have opened the Google homepage will be reminded of Auguste Rodin’s 172 birthday via the Google Doodle. Rodin, is famous for the renowned sculpture ‘The Thinker’ which always fascinated me. I kind of identify with the thinker, being a thinker myself. I always felt the ‘thinker’ was pondering the future (or past mistakes?), [...]
Fab.com acquires True Sparrow – what it means for Indian web development businesses
Posted by Ron on November 9th, 2012
I first read this article a few days ago, an interview in Inc magazine of Jason Goldberg, founder of fab.com in which he mentions his Indian web development team several times. http://www.inc.com/magazine/201210/liz-welch/the-way-i-work-jason-goldberg-fabcom.html Today morning I read this story on Medianama http://www.medianama.com/2012/11/223-fab-com-acquires-pune-based-true-sparrow-systems/ Why this interests me is that this might be a trend of big dotcoms [...]
In Defence of Animals gets a new look! www.idaindia.org redesigned.
Posted by Ron on November 8th, 2012
In Defence of Animals, India, one of the leading animal rights organizations in this country gets a new look. The design has been changed to reflect Focus on the three major online activities on the site – sponsor, adopt or donate Scalability in terms of modular addition of areas and features Web 2.0 CSS and [...]
Bridging client requirements with your company website services
Posted by Ron on November 7th, 2012
Web designing has for long been associate with marketing and advertising of products and services. Due to this many other factors of having a great website get overlooked. Recently a client took me on a tour of his business and we reviewed opportunities for where an online presence can be used to create better interactions [...]
Posted in Web Design, Web Strategy Tags: client servicing applications, website applications No Comments »Quick Weekend Reading (2nd November 2012)
Posted by Ron on November 7th, 2012
A few interesting stories and articles I came across on my browsing the web… Digital first isn’t an option for media — it’s the only way forward Overstimulated by Seth Godin Why Amazon and Salesforce are pulling away from the cloud pack Can ResearchGate really be the Facebook of science? Psychological Fatigue Is The Silent [...]
Ron Billimoria, is a web industry professional with over 15 years experience. Ron is the CEO of MiracleworX, a premier web design and development firm in India. 
