Archive for November, 2012

Quick Weekend Reading (30th November 2012)

Some interesting articles and stories I came across in the last week. Enjoy at leisure. When Success is Born Out of Serendipity The only purpose of ‘customer service’… Does a supermarket magazine really have more readers than The Sun? How the Internet is Shaping Our “Global Brain” Fighting the Fears that Block Creativity 4 Problem-Solving [...]

Guide stores and the merging of online and offline e-commerce for consumer confidence.

Struggling with customer confidence in your online store? Here is the answer for you – Guide Stores. What is a guide store? A guide store is a physical store which acts as the real world companion to your online e-commerce website. A guide store down not actually sell merchandise but acts as a human touch [...]

Why Coca Cola switched to an editorial website and what we can learn from it.

Came across this article in the New York Times titled ‘Coke Revamps Web Site to Tell Its Story‘. The skeptical among us might just consider this as another meaningless corporate re-branding but there is more here than meets the eye. Here is the new Coca Cola Corporate site Switching from ‘company information’ to the ‘company [...]

Stand out in a crowded e-commerce marketplace by bundling effectively and creatively.

There is saying  ‘Sell the sizzle, not the steak’. This could now be amended to ‘sell the package not the product’. Bundling has now become a necessity for e-commerce as many buyers are not looking for a single product but a whole deal with benefits and all. Bundling / packaging can help with buying decisions. [...]

Web designers can be game changers for their clients.

I like the term ‘game changer’, it means someone who comes in and literally transforms the existing way of doing things. Someone who completely changes the balance of power, so to speak. We all started our businesses wanting to be game changers but some where along the way we lost that. Instead we became team [...]