Archive for January, 2013

Interesting presentation on the perils of content marketing.

An interesting presentation on the deluge of marketing content we are all exposed to. Enjoy.

Is your web designer like a bull dog? Tenacious and persistent?

What an odd question you might say, but after 15 years in this business, the one quality I would say that is the most important for any web designer especially in India is – bull dog like persistence. Here are some of the challenges web designers have to often face when trying to complete a […]

Quick Reads – A collection of interesting posts I came across in the last week.

Some links to very interesting articles and posts I came across in my daily browsing. Enjoy. 8 Content Marketing Ideas You Haven’t Tried True professionals don’t fear amateurs Content and commerce collide: is it harder for publishers or e-tailers? 5 Worst Startup Advice We’ve Been Given The Impact of Online Video on Customer Support Disney’s […]

Book Review: The Wave Rider by Ajit Balakrishnan

When I worked at from early 1998 to mid 2002, Ajit Balakrishnan (AB as we affectionately called him) was my boss’s boss’s boss. I was very junior at that time and remember looking at AB with awe and fear. Although I never knew him well personally, he has always been an inspiring figure in […]

E-commerce re-targeting – Good idea or invasion of privacy?

Imagine you walk into a store and select something you really liked but at the last moment change your mind. After a day or so you are walking on the road and look at a poster or banner to see that very item being advertised specifically to you – that’s re-targeting. These days with increased […]