Archive for the ‘SEO’ Category

Disavow, disavow, disavow…why SEO agencies are rolling back years of work

When Google did a U-turn a few months back it turned the SEO industry on its head. For years SEO agencies built their business and earned money on building links to their client sites. Where the links came from did not matter. It was a numbers game till Google decided to change course. Suddenly all […]

The conundrum of SEO – the most game changing year in Search Engine Optimization history

This has arguably been the most difficult and game changing year in the history of search engine optimization. Google through its Panda, Penguin and Hummingbird updates has sounded the death knell of the traditional SEO industry and at least in India has turned it on its head. Every article I have read agrees that SEO […]

Re-inventing search engine optimization – an old new approach

A happier time. There was a happy time, a friendlier time, many many years ago when sex was dirty and the air was clean. It was also the time when search engine optimization was just a glint in google’s eye and lives of web designers was very simple. All we had to do was create […]

Best social media strategy in India is to take the middle path and use common sense. The proper strategy should be rewarding and sustainable.

A friend alerted me to this article in the Economic Times about the dangers of overrelying on Facebook or any one platform for that matter. http://economictimes.indiatimes.com/features/brand-equity/being-on-facebook-alone-doesnt-guarantee-more-market-share-it-could-even-evict-you/articleshow/9114185.cms Nowadays you can see the website URLs being replaced with Facebook URLs for companies in TV and print adverts. I think thats a bit dangerous. I had earlier written […]

SEO BPO? Has India become the low cost SEO outsourcing destination? Overcoming the perception will be a challenge for genuine online marketing firms.

I recently had to interview for an SEO expert and I received several resumes from persons working in 200+ teams at different firms. I was intrigued by how a 200+ SEO outfit works and how strategy is planned. Turns out no strategy is planned. These outfits only take on routine mundane link buildng work from […]