Archive for the ‘Online Marketing’ Category

The shifting paradigm from traditional PR to digital PR.

With the ever changing landscape of the online world another great industry has also risen side by side. The PR industry now gives serious competition to the advertising industry in every which way. The rise of PR has been aided in no small part to the tremendous rise in connectivity through the internet. PR thrives […]

Take a head first dive into social media…5 tips for social networking success

Every day I take a head first dive into my social media world! I start splashing around on Facebook, Twitter, LinkedIn, and other channels. I comment, I connect, I laugh and I think. Social media is not an experience to be had from the side of the pool by just dipping your toe to feel […]

Creating an effective content supply chain for your digital marketing

A recent article by McKinsey noted the following, ‘…an astonishing 84 percent of marketers do not have a formal content strategy or distribution process to feed their growing bevy of marketing channels, and they lack any kind of formally managed content supply chain.Despite this, content budgets continue to increase.‘ A supply chain is something which […]

The One Thing all social media strategies must have to be successful.

Clients often get caught in the ‘what, where and how’ of social media marketing. Hours are spent on budgeting and post content discussions. The theme of the social strategy seems self-evident – talk about the business and a bit of CSR related info and you are on your way. But such strategies will sooner or […]

Why digital marketing has become more expensive in the last few years

You want to promote your product or service online? You now have more options and tools than ever before. But it has also become more expensive. Earlier you could quite easily do a decent job with just a couple of┬áhundred thousand rupees but not that is just the ante in the game. And the game […]