When Google did a U-turn a few months back it turned the SEO industry on its head. For years SEO agencies built their business and earned money on building links to their client sites. Where the links came from did not matter. It was a numbers game till Google decided to change course. Suddenly all [...]
Archive for the ‘SEO’ Category
This has arguably been the most difficult and game changing year in the history of search engine optimization. Google through its Panda, Penguin and Hummingbird updates has sounded the death knell of the traditional SEO industry and at least in India has turned it on its head. Every article I have read agrees that SEO [...]
A happier time. There was a happy time, a friendlier time, many many years ago when sex was dirty and the air was clean. It was also the time when search engine optimization was just a glint in google’s eye and lives of web designers was very simple. All we had to do was create [...]
SEO BPO? Has India become the low cost SEO outsourcing destination? Overcoming the perception will be a challenge for genuine online marketing firms.
I recently had to interview for an SEO expert and I received several resumes from persons working in 200+ teams at different firms. I was intrigued by how a 200+ SEO outfit works and how strategy is planned. Turns out no strategy is planned. These outfits only take on routine mundane link buildng work from [...]