Archive for the ‘Online Marketing’ Category

Creating an effective content supply chain for your digital marketing

A recent article by McKinsey noted the following, ‘…an astonishing 84 percent of marketers do not have a formal content strategy or distribution process to feed their growing bevy of marketing channels, and they lack any kind of formally managed content supply chain.Despite this, content budgets continue to increase.‘ A supply chain is something which […]

The One Thing all social media strategies must have to be successful.

Clients often get caught in the ‘what, where and how’ of social media marketing. Hours are spent on budgeting and post content discussions. The theme of the social strategy seems self-evident – talk about the business and a bit of CSR related info and you are on your way. But such strategies will sooner or […]

Why digital marketing has become more expensive in the last few years

You want to promote your product or service online? You now have more options and tools than ever before. But it has also become more expensive. Earlier you could quite easily do a decent job with just a couple of┬áhundred thousand rupees but not that is just the ante in the game. And the game […]

Disavow, disavow, disavow…why SEO agencies are rolling back years of work

When Google did a U-turn a few months back it turned the SEO industry on its head. For years SEO agencies built their business and earned money on building links to their client sites. Where the links came from did not matter. It was a numbers game till Google decided to change course. Suddenly all […]

The conundrum of SEO – the most game changing year in Search Engine Optimization history

This has arguably been the most difficult and game changing year in the history of search engine optimization. Google through its Panda, Penguin and Hummingbird updates has sounded the death knell of the traditional SEO industry and at least in India has turned it on its head. Every article I have read agrees that SEO […]