Archive for the ‘Online Marketing’ Category

The One Thing all social media strategies must have to be successful.

Clients often get caught in the ‘what, where and how’ of social media marketing. Hours are spent on budgeting and post content discussions. The theme of the social strategy seems self-evident – talk about the business and a bit of CSR related info and you are on your way. But such strategies will sooner or […]

Why digital marketing has become more expensive in the last few years

You want to promote your product or service online? You now have more options and tools than ever before. But it has also become more expensive. Earlier you could quite easily do a decent job with just a couple of┬áhundred thousand rupees but not that is just the ante in the game. And the game […]

Disavow, disavow, disavow…why SEO agencies are rolling back years of work

When Google did a U-turn a few months back it turned the SEO industry on its head. For years SEO agencies built their business and earned money on building links to their client sites. Where the links came from did not matter. It was a numbers game till Google decided to change course. Suddenly all […]

The conundrum of SEO – the most game changing year in Search Engine Optimization history

This has arguably been the most difficult and game changing year in the history of search engine optimization. Google through its Panda, Penguin and Hummingbird updates has sounded the death knell of the traditional SEO industry and at least in India has turned it on its head. Every article I have read agrees that SEO […]

Forrester Research kicks Facebook in the nuts, says Facebook is failing marketers

We love a bit of controversy with the morning coffee and nothing better than our favorite giant Facebook getting kicked in the nuts (figuratively) by Forrester Research. An open letter from Forrester’s Nate Elliot to Facebook’s Mark Zuckerberg warns about the Facebook not giving enough value to businesses who advertise on it. Nate Elliot writes, […]