Archive for the ‘Social Media’ Category

Determine the objectives before you begin any social media initiative.

I recently had a conversation with a client who had hired a freelancer to manage their company’s social media initiative and when I say social media initiative i mean Face book.  As he explained to me that they had been posting regularly and were gaining ‘likes’ regularly but it was not doing anything for the [...]

Birth of a new cottage industry – the production of Facebook ‘Likes’

A friend likes to do a simple exercise – he takes a printout of the Facebook Wall of a popular (in terms of ‘likes’) fan page. He then starts circling conversations which are relevant and meaningful to the brand. Doing this he gets an idea of the impact level of conversations happening on the page [...]