The news is grim for the e-commerce industry in India. Every day we hear about another e-commerce shop folding up. Those that are too big to close are laying off employees, a precursor to winding up. Its truly sad as the industry has a lot of potential to truly change the face of shopping in [...]
Archive for the ‘Web Strategy’ Category
When ‘startup’ becomes a dirty word – why e-commerce websites are failing in a bad economy
Posted by Ron on May 15th, 2013
Dealing with dinosaurs – why most Indian companies are still not ready for the new digital world
Posted by Ron on April 22nd, 2013
When I think of dinosaurs I think of slow, massive, lumbering beasts that went extinct thousands (maybe millions, forgive my lack of Jurassic knowledge) of years ago. Most Indian companies today seem like those dinosaurs – slow, lumbering giants, completely unprepared to face the new realities of the digital world. I recently sat across from [...]
Amateur web designers are leaving clients high and dry – the solution – hire professionals
Posted by Ron on April 1st, 2013
Three cases recently highlighted the menace of amateur web designers and how they leave clients high and dry in spite of being paid. Case 1 : A good friend cannot access a wordpress website A good friend called recently asking if there was any way to hack into a wordpress account. Apparently the designer whom [...]
Determine the objectives before you begin any social media initiative.
Posted by Ron on March 26th, 2013
I recently had a conversation with a client who had hired a freelancer to manage their company’s social media initiative and when I say social media initiative i mean Face book. As he explained to me that they had been posting regularly and were gaining ‘likes’ regularly but it was not doing anything for the [...]
Dealing with fragmented data sources – a constant challenge for web designers
Posted by Ron on March 18th, 2013
Once a website is completed its practically a complete picture of the client’s business. Its a time capsule type snapshot of the company, its values, its products or services and all other related information. But getting together this information is a task in itself. Web designers are increasingly being paid for their data collation skills [...]
Cool little mailer – very nice example of customization
Posted by Ron on March 6th, 2013
Eloqua is always brilliant at content marketing. This little mailer I received really made me pause and smile and then I went through their offer. Notice our company and their company name on the tshirts along with the appropriate message. Also notice that Eloqua is potrayed as the younger brother to avoid any implication of [...]
Re-inventing search engine optimization – an old new approach
Posted by Ron on March 4th, 2013
A happier time. There was a happy time, a friendlier time, many many years ago when sex was dirty and the air was clean. It was also the time when search engine optimization was just a glint in google’s eye and lives of web designers was very simple. All we had to do was create [...]
The Content Development Culture – Creating the content rich organization.
Posted by Ron on February 20th, 2013
A friend and client who recently took over as head of a large technology company recently wrote to me with the following: “I have found a lack of skills on content everywhere – marketing creatives, sales collateral, product documentation, even on-screen text on product pages. We’re not even sure what the right sort of person [...]
Posted in Web Design, Web Strategy, Web Technology 
Tags: content culture, content development, content marketing 
No Comments »Applying Micheal Porter’s Five Forces Model to the Web Design Industry
Posted by Ron on February 4th, 2013
Micheal Porter’s Five Forces industry analysis and strategy development is a staple in most business schools. Having come across it again in book I was reading I decided to apply it to our web design industry to see what kind of analysis we get. The result was not promising. Here are the five forces in [...]
Posted in Web Strategy Tags: competitve advantage, five forces, micheal porter, web design industry No Comments »Interesting presentation on the perils of content marketing.
Posted by Ron on January 31st, 2013
An interesting presentation on the deluge of marketing content we are all exposed to. Enjoy.
Ron Billimoria, is a web industry professional with over 15 years experience. Ron is the CEO of MiracleworX, a premier web design and development firm in India. 
