Archive for the ‘Web Strategy’ Category

Protect your domains and other digital IP or else face cyber squatting

We keep seeing this over and over. Clients with multiple domains and websites don’t have a clue where the domain or website is hosted. When it’s time for a site revamp or starting a new marketing programme everyone starts scrambling to find the agency with whom these details are located. Many times they cannot locate the […]

Understanding the hidden challenges of acquiring and retaining customers for a startup

People quite often share startup ideas and links to prototypes with me and I feel a lot of admiration for these brave souls who set out into the unknown with just an idea and a lot of passion. One of the biggest challenges they face is gaining and retaining customers. Those startups that have had […]

Why reading the ‘Black Swan’ is important for startups and business people.

One of my favorite topics when discussing Startups with anyone is the book ‘Black Swan’ by Nassim Taleb. This was a book has literally changed the way I look at any business and especially startups. It’s also an necessity for anyone needing a reality check about the success factors of any business. So what’s so great about […]

The democratization of content through social platforms has begun.

The content war is spilling out of the company and personal blogs and onto the social media channels. A resurgent LinkedIn fresh from the purchase of Slideshare and Pulse (an app I highly recommend)  has thrown open the doors for content generation by its members and frankly the results are very encouraging. Along with it is Medium which has also […]

Creating an effective content supply chain for your digital marketing

A recent article by McKinsey noted the following, ‘…an astonishing 84 percent of marketers do not have a formal content strategy or distribution process to feed their growing bevy of marketing channels, and they lack any kind of formally managed content supply chain.Despite this, content budgets continue to increase.‘ A supply chain is something which […]