Archive for the ‘Web Strategy’ Category

What’s all the fuss about Uber – game changer or breaker?

Hardly a day goes by where Uber is not in the news, mainly under some controversy or the other. I haven’t seen so much fuss over a company since the old Microsoft anti-trust days.  Uber is now quickly becoming a verb like Google. The ‘Uberification’ of an industry is quite routinely used in business media now. […]

Mayday! Indian e-commerce portals switching to app only. Right decision?

Almost sounds like an April fools joke but it isn’t. Web designers get worried when they hear such news although technically there is not much for them to worry about. From May 1st, Indian e-commerce portal Myntra.com will be app only. Flipkart will follow suit soon which is a big pain for me personally as […]

Website management – 5 ways to avoid a congress websites type debacle

Was quite amused when I came across this article in Medianama. http://www.medianama.com/2015/01/223-delhi-congress-websites-go-offline-as-admin-leaves-party/ Apparently their erstwhile webmaster feeling offended at not getting a party ticket decided to unanimously stop the congress party website. Not only was it embarrassing for the party but it also highlighted the party’s poor digital management skills. However they are not the only […]

Customers helping customers – a new paradigm for online customer support

Imagine you can drastically reduce your customer support costs and at the same time improve quality of service exponentially. And as a bonus you get terrific customer loyalty! Too good to be true? Welcome to the a new paradigm of customer support – Customers helping customers. Came across this excellent example from Disney. http://disneyparksmomspanel.disney.go.com/   […]

Success in digital marketing requires a healthy dose of reality

Managing expectations is a large part of a digital marketers job profile. Expectations from clients or bosses or other divisions. Whenever we start any digital marketing campaign we always start with a whole lot of assumptions, many of which don’t pan out. Many times it becomes a case of throw things at a wall and […]