Archive for the ‘Web Strategy’ Category

The democratization of content through social platforms has begun.

The content war is spilling out of the company and personal blogs and onto the social media channels. A resurgent LinkedIn fresh from the purchase of Slideshare and Pulse (an app I highly recommend)  has thrown open the doors for content generation by its members and frankly the results are very encouraging. Along with it is Medium which has also […]

Creating an effective content supply chain for your digital marketing

A recent article by McKinsey noted the following, ‘…an astonishing 84 percent of marketers do not have a formal content strategy or distribution process to feed their growing bevy of marketing channels, and they lack any kind of formally managed content supply chain.Despite this, content budgets continue to increase.‘ A supply chain is something which […]

An unbelievable untapped potential for leveraging digital exists in corporate India

Being a web design company is tough. Very tough competition, demanding customers and ever-changing technology. However what keeps us going is the potential for business that exists the world around and particularly in India. Corporate India, especially thousands of small to mid-size companies have not even scratched the surface of what they can do with […]

What’s all the fuss about Uber – game changer or breaker?

Hardly a day goes by where Uber is not in the news, mainly under some controversy or the other. I haven’t seen so much fuss over a company since the old Microsoft anti-trust days.  Uber is now quickly becoming a verb like Google. The ‘Uberification’ of an industry is quite routinely used in business media now. […]

Mayday! Indian e-commerce portals switching to app only. Right decision?

Almost sounds like an April fools joke but it isn’t. Web designers get worried when they hear such news although technically there is not much for them to worry about. From May 1st, Indian e-commerce portal will be app only. Flipkart will follow suit soon which is a big pain for me personally as […]