The news is grim for the e-commerce industry in India. Every day we hear about another e-commerce shop folding up. Those that are too big to close are laying off employees, a precursor to winding up. Its truly sad as the industry has a lot of potential to truly change the face of shopping in [...]
Archive for the ‘Web Technology’ Category
When ‘startup’ becomes a dirty word – why e-commerce websites are failing in a bad economy
Posted by Ron on May 15th, 2013
Amateur web designers are leaving clients high and dry – the solution – hire professionals
Posted by Ron on April 1st, 2013
Three cases recently highlighted the menace of amateur web designers and how they leave clients high and dry in spite of being paid. Case 1 : A good friend cannot access a wordpress website A good friend called recently asking if there was any way to hack into a wordpress account. Apparently the designer whom [...]
The Content Development Culture – Creating the content rich organization.
Posted by Ron on February 20th, 2013
A friend and client who recently took over as head of a large technology company recently wrote to me with the following: “I have found a lack of skills on content everywhere – marketing creatives, sales collateral, product documentation, even on-screen text on product pages. We’re not even sure what the right sort of person [...]
Posted in Web Design, Web Strategy, Web Technology 
Tags: content culture, content development, content marketing 
No Comments »E-commerce re-targeting – Good idea or invasion of privacy?
Posted by Ron on January 14th, 2013
Imagine you walk into a store and select something you really liked but at the last moment change your mind. After a day or so you are walking on the road and look at a poster or banner to see that very item being advertised specifically to you – that’s re-targeting. These days with increased [...]
Planning multi-region websites – centralized or decentralized approach
Posted by Ron on January 10th, 2013
Recently we had a meeting with a client with divisions across several countries and we were discussing how to plan the website architecture. This client has chosen a centralized integrated approach i.e. all site updations for all regions will be done from a single head office. This will be done through a customized hub content [...]
Posted in Web Design, Web Strategy, Web Technology Tags: local websites, multi-region websites, regional websites No Comments »What e-commerce websites can do to encourage impulse buying – it’s tricky but possible.
Posted by Ron on December 18th, 2012
This post is inspired from a discussion on the FB group Digital Marketing Ideas. The question asked was – ‘Can we trigger impulse buying through digital marketing?’. And it got me thinking about the times when I purchased online on impulse, and the answer came to me – Amazon, of course. To the chagrin of [...]
Posted in Web Strategy, Web Technology Tags: e-commerce impulse buying, online impulse buying No Comments »Growing the web design pie in India – changing our attitudes and increasing cooperation
Posted by Ron on December 13th, 2012
Q. How many web designers does it take to change a light bulb? Ans. 1 to do the changing and 2500 to submit proposals for the contract for changing the light bulbs. Ok, so it may not be the best light bulb joke in the world but you get the idea. We work in one [...]
Google Apps goes Gangnam style, all paid!! Wop wop!!
Posted by Ron on December 10th, 2012
Time for all us freeloaders and moochers to find some other super reliable FREE email service. Google Apps no longer is free. Although they will not close free accounts created earlier (maybe hoping we will shell out the $50 for each mailbox..ouch). Is the Google Apps paid version worth it? Definitely, if you can afford [...]
Starting a series highlighting e-commerce logistics in India
Posted by Ron on December 3rd, 2012
I will shortly be starting a series of articles on e-commerce logistics in India. I will try and highlight the different types of services providers in India including delivery, insurance, payment processing etc in the coming weeks. If you are an e-commerce service provider in any of the following categories, please get in touch and [...]
Posted in Web Strategy, Web Technology Tags: e-commerce logistics, e-commerce service providers No Comments »Quick Weekend Reading (30th November 2012)
Posted by Ron on November 29th, 2012
Some interesting articles and stories I came across in the last week. Enjoy at leisure. When Success is Born Out of Serendipity The only purpose of ‘customer service’… Does a supermarket magazine really have more readers than The Sun? How the Internet is Shaping Our “Global Brain” Fighting the Fears that Block Creativity 4 Problem-Solving [...]
Ron Billimoria, is a web industry professional with over 15 years experience. Ron is the CEO of MiracleworX, a premier web design and development firm in India. 
