Posts Tagged ‘content marketing’

The Content Development Culture – Creating the content rich organization.

A friend and client who recently took over as head of a large technology company recently wrote to me with the following: “I have found a lack of skills on content everywhere – marketing creatives, sales collateral, product documentation, even on-screen text on product pages. We’re not even sure what the right sort of person […]

Interesting presentation on the perils of content marketing.

An interesting presentation on the deluge of marketing content we are all exposed to. Enjoy.