Posts Tagged ‘e-commerce’

Is Flipkart doing all e-commerce players a big favour? Their latest TVC seeks to bring down barriers to online purchases

The latest TV commercial from Flipkart is funny and entertaining and the use of kids is brillant. But more important are the taboos they are trying to break in the minds of our risk averse and cost sensitive Indian public. Inadvertantly they are probably doing all the ecommerce players in the country a big favour […]

IAMAI releases report on online commerce in India – shows a whopping 31,598 crores in ecommerce transactions

IAMAI in association with IMRB International has just released their ‘Report on Online Commerce’ in India. You can download the report from here The report overall seems bullish on India’s growth in ecommerce services. The report predicts net commerce in India as INR 31,598 crores which is a mind boggling sum for a country like India […]