Posts Tagged ‘web strategy’

Does a web design firm need a strategy and why its important for the firm’s clients.

In theĀ old days web design used to be a pretty static affair. You created the site, you did a bit of SEO and presto – it worked. Nowadays the entire evolution of web design and marketing is in a state of constant change. Web design companies have become partners more than just vendor simply due [...]

Web strategist – Why Indian companies should develop websites with a coherent web strategy

A pet peeve of mine since a long time has been Indian companies developing websites without formulating a coherent web strategy. Websites are built around products, a design element such as a logo or a managers idea of what the website should be. There is no attention to past or future strategy of the company. [...]