Critical checklist for preparing your e-commerce website
Setting up an e-commerce website can be one of the most complex and confusing operations even with a good web design team. It involves coordination with different vendors, price negotiations, subjective evalutions, branding decisions, logistic decisions and much more.
Although it is difficult to take a linear approach to creating an e-commerce website we have created a high level checklist of all the aspects of creating an e-commerce website. Many of them need to be done concurrently and will dependent on each other for completion.
So here's the checklist.
- Identify your market space by product segmentation
- Identify your market space by Geography
- Identify your target audience
- Identify your product differentiation or USP factor
- Appoint agency to design a logo, collaterals, packaging etc.
- Create a list of product categories to offer on the website
- Create an inventory list of categorized products you will offer on launch
- Identify and appoint a web design agency to create the e-commerce website
- Take photos of the products or collate them from vendor sources
- Identify a payment gateway to take card payments online. Negotiate terms
- Hire a copywriter to write your website sales content and product descriptions
- Tie up with courier agencies for logistics and product delivery
- Appoint a web marketing agency for search engine optimization strategy
- Appoint a web marketing agency for social media strategy
- Appoint a web marketing agency to setup PPC ads.
- Setup a customer support team to provide support to customers online
- Subscribe to an online support system, preferably with ticketing and live chat functionality
- Setup a newsletter system to send customers updates and information
- Test your website for usability
- Do dry runs for product delivery and customer support scenarios.
- Launch site
- Review site statistics and customer feedback to continually improve the site.
- Is your SEO Agency sending you performance reports without fail? An exercise you must strictly enforce.
- How do you measure the effectiveness of your website? How to measure your website ROI?
- Best Practices for A Web Design Company In India. Taking service to the next level through standard operating procedures without loosing out on innovation and creativity.
- Things you can do before approaching a web designer to help the web design process along and get a head start in launching the project.
- How to go about finding the right web design agency for your website needs.
- Your website can create a bridge between your business and clients
- The essential elements of an e-commerce initiative. What every e-commerce website owner should know about running an successful online business.
- Proactive website maintenance helps website owners leverage their websites to the maximum.
- 14 Practical Things A Business Enterpise Can Do With Their Website
- Website designing in India - why India is such an excellent destination for website design and pitfalls to watch for.
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