E-commerce Strategy

Starting a website to sell online products and services can be a very complicated project involving a lot of elements that must be inter-woven to make the site work efficiently. Using the correct strategy is very important in ensuring good sales from the website.

E-commerce Strategy involves:

  • Assessing the demand for the product/service in the online marketplace.
  • Determining and segmenting your target audience.
  • Planning the technical aspects of the website including vendor selection.
  • Drawing up a marketing plan for post-launch promotion.
  • Creating an overall project and strategy plan.

E-commerce sites need a lot of work to start and grow and our experience can help speed up the entire process.

What we can do for you:

  • Sit down with your team and understand the project requirements
  • Draw up technical and marketing documents to determine scope and requirements
  • Draw up documents for vendor selection
  • Advise on vendor selection and job allocation
  • Follow through on the strategy and mid-course corrections as required.