Latest Posts

Social Media Management – Internal team versus outsourced, which is better?
Posted on 28th June 2017, Marketing

Many companies are wrestling with the dilemma of whether to retain social media management within the organization or to outsource it to a proper digital marketing agency. Hiring a social media agency to manage the company’s social profile can be expensive. Add to this the apprehension about turning over a very critical part of company communication to an external agency. Therefore many companies are opting to manage their social med

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LinkedIn or Facebook – choosing the right social media channel for your goals
Posted on 6th June 2017, Marketing

Ideally your business should be active on both but sometimes due to lack of resources or time businesses must choose between one over the other. We are going to continue with the assumption that you definitely have to select one of these two. This will also help us highlight the more distinctive differences between the two. What is your top priority Recruitment, Sales or Brand Building? Your top most business priority would

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Global versus local – the fight for autonomy in digital marketing activities
Posted on 23rd May 2017, Marketing

We recently met with a global company which has a significant presence in India. The discussion focused on the fact that the local subsidiary were not happy with the resources provided to them for digital marketing, primarily their corporate website. The company employs a centralized website management CMS for all their global websites with limited access to the local units to update information, news and content. This has locked th

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The Donaldification of marketing
Posted on 24th April 2017, Marketing

  "I fear the day that technology will surpass our human interaction. The world will have a generation of idiots." - Albert Einstein. I watched with sadness as a client painstakingly crafted a one page long article about his business to be posted on his website. He agonized over every word and phrase . He wanted the copy to be simple yet convey the depth of his business experience and services. I was sad

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A career as a web design professional in India. List of web design courses and institutes in India.
Posted on 2nd March 2017, Other

As a web design professional and owner of a web designing firm, I have to be consistent with the ever-changing Web Design Industry. Out of curiosity, I researched about the available Web Designing and Development courses in India. Here is the list of Web Design Institutes and courses in India: 1) Anibrain school of Media Design: credits on over 65 Hollywood mov

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List of credit card payment gateways in India. Options for adding a payment gateway to your e-commerce website.
Posted on 2nd March 2017, Technology

Credit Card Gateways in India have multiplied in the last few years providing e-commerce website owners a range of rates, fees and options to choose from.In a cost conscious country like India ultimately the rates are the key. Here is our honest effort at listing all the available credit card gateways in India. Some of

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What to do when your existing web developer bungles badly
Posted on 15th February 2017, Strategy

Recently we had the experience of visiting a prospective client whose website project had been badly bungled by their current web developer. Although the developer seemed reputed, he had done a terrible job on the client’s website. Hence, the invitation for us to pitch. It is our policy in such cases to insist that we start from scratc

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Expansion of the ‘Google Tax’ will really hurt the web design and digital marketing industry
Posted on 28th December 2016, News

News that the infamous ‘Google Tax’ might be expanded to more online services is a nightmare scenario for digital service providers like us. Already burdened by a 15% service tax, the additional 6% will create an unrealistic 21% levy on digital services. Consider the following (courtesy Firstpost.com) "Besides this, the committee had also recommended to include other services such as advertis

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Demonetization has businesses scrambling for payment gateways in their websites
Posted on 22nd December 2016, Technology

It’s a good time to be a payment gateway company. After years of slow growth they are now poised for explosive growth. Demonetization has given splendid opportunities to cashless services providers including online

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Quick Reads - 9th November 2016
Posted on 9th December 2016, Quick Reads

Why Google is Going 100 Percent Green Google aims to power all its services using green energy sources and it makes business sense as well with unit prices falling. https://smallbiztrends.com/2016/12/financial-benefits-of-rene

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