Expansion of the ‘Google Tax’ will really hurt the web design and digital marketing industry
Posted on 28th December 2016, News
News that the infamous ‘Google Tax’ might be expanded to more online services is a nightmare scenario for digital service providers like us. Already burdened by a 15% service tax, the additional 6% will create an unrealistic 21% levy on digital services.
Consider the following (courtesy Firstpost.com)
"Besides this, the committee had also recommended to include other services such as advertis
Demonetization has businesses scrambling for payment gateways in their websites
Posted on 22nd December 2016, Technology
It’s a good time to be a payment gateway company. After years of slow
growth they are now poised for explosive growth. Demonetization has given splendid opportunities to cashless services providers including online
Quick Reads - 9th November 2016
Posted on 9th December 2016, Quick Reads
Why Google is Going 100 Percent Green
Google aims to power all its services using green energy sources and it makes business sense as well with unit prices falling.
Formulating a Social Media Strategy forces the business to look inwards
Posted on 8th November 2016, Marketing
Most businesses are outward looking. They are either looking at the customers, markets or at competitors. A few departments by design such as HR might look inwards and the C-Suite might superficially look inwards during strategy making.
Wishing All Our Friends & Families a Very Happy Diwali!!
Posted on 28th October 2016, Other
WISHING ALL OUR FRIENDS AND FAMILY A VERY HAPPY DIWALI!!!
Finding the right match between a web design agency and clients
Posted on 9th August 2016, Design
From time to time, during the RFQ period, we bow out of the bidding due to differences in thought process and requirements. Over the years we have learnt to recognise the signs
that indicatethat we are not a good match t
What I would like to see in a new and improved LinkedIn
Posted on 14th June 2016, Technology
The big news of the week and probably month is Microsoft's acquisition of LinkedIn. People have analysed from every angle whether this is a good thing or not. I want to take a much simpler approach to this merger. As
The shifting paradigm from traditional PR to digital PR.
Posted on 20th May 2016, Strategy
With the ever changing landscape of the online world another great industry has also risen side by side. The PR industry now gives serious competition to the advertising industry in every which way.
The rise of PR has been aided in no small part to the tremendous
Quick Reads - Some stories and articles making waves
Posted on 27th April 2016, Quick Reads
Here's another round up of quick reads that are making waves on the net.
This company secretly runs the internet - now it's raised another $8 million to rule everything else, too
Very few people have heard of Nginx (pronounced "Engine-X") but
Protect your domains and other digital IP or else face cyber squatting
Posted on 15th March 2016, Technology
We keep seeing this over and over. Clients with multiple domains and websites don't have a clue where the domain or website is hosted. When it's time for a site revamp or starting a new marketing programme everyone starts scrambling to find the agency wi