An alternate to e-commerce delivery problems - product pickup!
28th February 2014

e-commerce The conventional wisdom says that e-commerce is about convenience. E-commerce is about your selected products showing up at your doorstep. Unfortunately reality is a bit more troubling. Especially in India E-commerce vendors are struggling to make a profit due to high delivery and COD costs. In fact many online retailers haven't made a paisa of profit as delivery costs eats the margins. The situation is dire.

Then I came across this interesting link on Engadget.

The central premise being to use the shoppers own location and travel plans and match them with the delivery. Here is how it could work.

  1. E-commerce vendor sets up various pickup points across the city
  2. Shopper buys a product and selects the nearest pickup point. E-commerce company dispatches the goods to that pickup point.
  3. Customers visit the nearest pickup place, identify themselves and pickup their stuff.


  • E-commerce companies save a huge amount on delivery and COD costs. Delivery network is shortened.
  • Customers do not have to worry about anyone being home to receive the parcel. A common issue with many working people.
  • E-commerce companies can setup alternative modes of payment besides COD at the pickup point.


  • An inconvenience for very busy consumers who don't have time to spare.
  • Direct gifting becomes an issue. Customers will have to deliver gifts personally or ask the giftee to pick it up.
  • Risk of goods being unclaimed for many days due to customer's inability to visit the pickup point.
  • Risk of goods being pilfered while in storage waiting for the customer.

Sometimes its important to break out of the conventional mold and try something radical. Especially when your profits are getting eaten in the name of convenience. Out of the box solutions are needed.




Related Posts
Why some clients thrived during lock down and some did not.
8th August 2020   |   

As a part of a business that interacts with other businesses across industries, on a daily basis, we have a bird’s eye view on how our clients are handling the lockdown. The good news is most of them handled it quite well. It is heartening to s...

Continue Reading
A career as a web design professional in India. List of web design courses and institutes in India.
2nd January 2020   |   

As a web design professional and owner of a web designing firm, I have to be consistent with the ever-changing Web Design Industry. Out of curiosity, I researched about the available Web Designing and Development courses in India. Here is the list...

Continue Reading
The Personal Data Protection Bill 2019 – Implications for online business
18th December 2019   |   

The Personal Data Protection Bill, 2019 was introduced in Lok Sabha by the Minister of Electronics and Information Technology, Mr. Ravi Shankar Prasad, on December 11, 2019. The Bill seeks to provide for protection of personal data of individuals, ...

Continue Reading
Technology is easy. Changing mindsets is difficult.
17th November 2019   |   

We are often caught in the middle of a silent battle happening within our client’s businesses. The battle is between an older generation clinging to a fixed way of doing things and a new generation eager to implement the latest technology, impati...

Continue Reading
Book Reco – What It Takes - Lessons in the Pursuit of Excellence by Stephen A. Schwarzman
24th April 2019   |   

Most autobiographies tend to be written to portray the subject in the best light, glossing over the bad parts and highlighting the good ones and this one is no different. However what makes this such an interesting read is simply the author’s ext...

Continue Reading
The best at website design in India
Connect with us on      
© 2021 Miracleworx Web Design Mumbai. All Rights Reserved.
Quick Enquiry