Blog

Disavow, disavow, disavow...why SEO agencies are rolling back years of work
11th December 2013

google-disavowWhen Google did a U-turn a few months back it turned the SEO industry on its head. For years SEO agencies built their business and earned money on building links to their client sites. Where the links came from did not matter. It was a numbers game till Google decided to change course.

Suddenly all those links incoming to the client sites became the reason for poor SEO performance. Google introduced the 'disavow' tool which allowed SEO agents to unlink from certain websites deemed spammers. Its hacking and burning time as years of work is reversed. If the link even remotely appears spammy ? disavow it!

What is funny are the mails that would go something like this, ' Dear Webmaster, my client has a great site in so and so industry. Please provide a link to our site from your esteemed site', has now turned into, 'Dear Webmaster, due to recent google updates we request you to please remove the link from your spammy site to ours.'

All this would be hilarious if it was not so tragic and affecting so many people's livelihood. The net effect of all this is:

Good sites which have worked hard doing SEO by Google's earlier standard are now stranded.

Years of SEO work is now thrown away.

Deserving sites are now not getting the traffic they deserve.

And after all Google's claims the search results have really not improved. In fact for many keywords, they have worsened.

Google's 'Do no evil' motto is just that, a motto. ? Although Google never supported SEO directly, there was always a symbiotic relationship between it and the SEO community, which it has now thrown to the wolves with reckless abandon, all in the name of improving search results that are not really improving.

Not so cheerfully,
Ron

Related Posts
Why some clients thrived during lock down and some did not.
8th August 2020   |   

As a part of a business that interacts with other businesses across industries, on a daily basis, we have a bird’s eye view on how our clients are handling the lockdown. The good news is most of them handled it quite well. It is heartening to s...


Continue Reading
A career as a web design professional in India. List of web design courses and institutes in India.
2nd January 2020   |   

As a web design professional and owner of a web designing firm, I have to be consistent with the ever-changing Web Design Industry. Out of curiosity, I researched about the available Web Designing and Development courses in India. Here is the list...


Continue Reading
The Personal Data Protection Bill 2019 – Implications for online business
18th December 2019   |   

The Personal Data Protection Bill, 2019 was introduced in Lok Sabha by the Minister of Electronics and Information Technology, Mr. Ravi Shankar Prasad, on December 11, 2019. The Bill seeks to provide for protection of personal data of individuals, ...


Continue Reading
Technology is easy. Changing mindsets is difficult.
17th November 2019   |   

We are often caught in the middle of a silent battle happening within our client’s businesses. The battle is between an older generation clinging to a fixed way of doing things and a new generation eager to implement the latest technology, impati...


Continue Reading
Book Reco – What It Takes - Lessons in the Pursuit of Excellence by Stephen A. Schwarzman
24th April 2019   |   

Most autobiographies tend to be written to portray the subject in the best light, glossing over the bad parts and highlighting the good ones and this one is no different. However what makes this such an interesting read is simply the author’s ext...


Continue Reading
The best at website design in India
Connect with us on      
HOME    ABOUT    SERVICES    CLIENTS    PORTFOLIO    ARTICLES    BLOG    CONTACT   
© 2021 Miracleworx Web Design Mumbai. All Rights Reserved.
Quick Enquiry