Blog

Explaining web marketing to a music composer - a unique perspective.
25th June 2013

Recently was speaking to a friend who is a well-established music composer and something he said caught me by surprise.

He asked, 'Aren't websites dead? Everything is on Facebook nowadays.'

Aside from the fact that the statement kicks our business in the delicates, you can't blame him for having this view. Facebook seems to take a lot of mind space these days but that's all it is - mind space. Facebook has severe limitations and as a stand alone platform it is nearly useless.

The Orchestra versus Soloist analogy.

Since my friend is a music composer I thought I would use a musical analogy to explain my point. His view about Facebook being the only platform is like a soloist playing by him/herself. It can be lovely but it is nothing compared to an entire orchestra. Today, web marketing needs a symphony played by an orchestra consisting of many instruments playing in tandem.

The modern day online marketing manager is like a conductor - selecting, guiding, correcting and evaluating different marketing options. Just like the conductor of the orchestra he has to have the big picture. He has to see how the results from the various instruments come together to create marketing music.

The Various instruments that make up the web marketing symphony.

orchestra

As you can see from the image above there are so many instruments available to the digital marketing manager. Some are fairly obvious such as SEO, PPC, Direct Mailers, Newsletters etc. Some are not so obvious and depends on need such as microsites, videos, web apps etc. Others are tertiary but add teeth to the online marketing initiatives like live chat, customer support system and knowledgebases.

Like a good conductor the digital marketing manager needs a unique skill set.

All the great conductors have a fantastic ears, are detail oriented ? task masters and are passionate about the music. They also have an encyclopedic knowledge of music and know the strengths and weaknesses of each instrument set.

A modern manager also needs to have a similar mindset. He needs to select the right marketing tools based on the business objectives, ensure synergy between them and then 'hear' the results. Its an iterative process. Just like a conductor takes rehearsals, the marketing manager constantly needs to evaluate and fine tune the campaigns.

Hope this little thought experiment was interesting.

Cheers,
Ron

Related Posts
Why some clients thrived during lock down and some did not.
8th August 2020   |   

As a part of a business that interacts with other businesses across industries, on a daily basis, we have a bird’s eye view on how our clients are handling the lockdown. The good news is most of them handled it quite well. It is heartening to s...


Continue Reading
A career as a web design professional in India. List of web design courses and institutes in India.
2nd January 2020   |   

As a web design professional and owner of a web designing firm, I have to be consistent with the ever-changing Web Design Industry. Out of curiosity, I researched about the available Web Designing and Development courses in India. Here is the list...


Continue Reading
The Personal Data Protection Bill 2019 – Implications for online business
18th December 2019   |   

The Personal Data Protection Bill, 2019 was introduced in Lok Sabha by the Minister of Electronics and Information Technology, Mr. Ravi Shankar Prasad, on December 11, 2019. The Bill seeks to provide for protection of personal data of individuals, ...


Continue Reading
Technology is easy. Changing mindsets is difficult.
17th November 2019   |   

We are often caught in the middle of a silent battle happening within our client’s businesses. The battle is between an older generation clinging to a fixed way of doing things and a new generation eager to implement the latest technology, impati...


Continue Reading
Book Reco – What It Takes - Lessons in the Pursuit of Excellence by Stephen A. Schwarzman
24th April 2019   |   

Most autobiographies tend to be written to portray the subject in the best light, glossing over the bad parts and highlighting the good ones and this one is no different. However what makes this such an interesting read is simply the author’s ext...


Continue Reading
The best at website design in India
Connect with us on      
HOME    ABOUT    SERVICES    CLIENTS    PORTFOLIO    ARTICLES    BLOG    CONTACT   
© 2021 Miracleworx Web Design Mumbai. All Rights Reserved.
Quick Enquiry