Blog

Forrester Research kicks Facebook in the nuts, says Facebook is failing marketers
30th October 2013

kickedinthenutsWe love a bit of controversy with the morning coffee and nothing better than our favorite giant Facebook getting kicked in the nuts (figuratively) by Forrester Research.

An open letter from Forrester's Nate Elliot to Facebook's Mark Zuckerberg warns about the Facebook not giving enough value to businesses who advertise on it.

Nate Elliot writes,

"But while lots of marketers spend lots of money on Facebook today, relatively few find success. In August, Forrester surveyed 395 marketers and eBusiness executives at large companies across the US, Canada and the UK ?€" and these executives told us that Facebook creates less business value than any other digital marketing opportunity."

'Creates less business value than any other digital marketing opportunity' - Very very harsh words indeed. Experts are debating whether 395 companies are a big enough sample size to validate this survey.

Nate goes on to add,

"...your company focuses too little on the thing marketers want most: driving genuine engagement between companies and their customers. Your sales materials tease marketers with the promise that you'll help them create such connections. But in reality, you rarely do."

As a social media agency that desperately tries to leverage I cannot but help agree a little bit with Forrester. Facebook really does need to do more for businesses trying to market on it. I would start with more options to customize the ubiquitous Fan page. It seems to be stuck in the 90s.

However Forrester's main grouse with Facebook is the return on investment on the paid ads which it says gives poorer returns than any other online form of advertising.

For more view points on this interesting piece of drama

Is Facebook Really a Failure to Marketers?? by Andrea Huspeni - Entrepreneur

Brutal Forrester Report Tells Advertisers, 'Don't Dedicate A Paid Ad Budget For Facebook' by Jim Edwards - Business Insider

The coming days will show how seriously Facebook is taking the Forrester report and if there will be a legal response or a business response.

Cheers,

Ron

Related Posts
Why some clients thrived during lock down and some did not.
8th August 2020   |   

As a part of a business that interacts with other businesses across industries, on a daily basis, we have a bird’s eye view on how our clients are handling the lockdown. The good news is most of them handled it quite well. It is heartening to s...


Continue Reading
A career as a web design professional in India. List of web design courses and institutes in India.
2nd January 2020   |   

As a web design professional and owner of a web designing firm, I have to be consistent with the ever-changing Web Design Industry. Out of curiosity, I researched about the available Web Designing and Development courses in India. Here is the list...


Continue Reading
The Personal Data Protection Bill 2019 – Implications for online business
18th December 2019   |   

The Personal Data Protection Bill, 2019 was introduced in Lok Sabha by the Minister of Electronics and Information Technology, Mr. Ravi Shankar Prasad, on December 11, 2019. The Bill seeks to provide for protection of personal data of individuals, ...


Continue Reading
Technology is easy. Changing mindsets is difficult.
17th November 2019   |   

We are often caught in the middle of a silent battle happening within our client’s businesses. The battle is between an older generation clinging to a fixed way of doing things and a new generation eager to implement the latest technology, impati...


Continue Reading
Book Reco – What It Takes - Lessons in the Pursuit of Excellence by Stephen A. Schwarzman
24th April 2019   |   

Most autobiographies tend to be written to portray the subject in the best light, glossing over the bad parts and highlighting the good ones and this one is no different. However what makes this such an interesting read is simply the author’s ext...


Continue Reading
The best at website design in India
Connect with us on      
HOME    ABOUT    SERVICES    CLIENTS    PORTFOLIO    ARTICLES    BLOG    CONTACT   
© 2021 Miracleworx Web Design Mumbai. All Rights Reserved.
Quick Enquiry