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Quick Reads - 9th November 2016
Posted on 9th December 2016, Quick Reads

Why Google is Going 100 Percent Green Google aims to power all its services using green energy sources and it makes business sense as well with unit prices falling. https://smallbiztrends.com/2016/12/financial-benefits-of-rene

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Formulating a Social Media Strategy forces the business to look inwards
Posted on 8th November 2016, Marketing

Most businesses are outward looking. They are either looking at the customers, markets or at competitors. A few departments by design such as HR might look inwards and the C-Suite might superficially look inwards during strategy making.

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Wishing All Our Friends & Families a Very Happy Diwali!!
Posted on 28th October 2016, Other

WISHING ALL OUR FRIENDS AND FAMILY A VERY HAPPY DIWALI!!!  

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Finding the right match between a web design agency and clients
Posted on 9th August 2016, Design

From time to time, during the RFQ period, we bow out of the bidding due to differences in thought process and requirements. Over the years we have learnt to recognise the signs that indicatethat we are not a good match t

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What I would like to see in a new and improved LinkedIn
Posted on 14th June 2016, Technology

The big news of the week and probably month is Microsoft's acquisition of LinkedIn. People have analysed from every angle whether this is a good thing or not. I want to take a much simpler approach to this merger. As

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The shifting paradigm from traditional PR to digital PR.
Posted on 20th May 2016, Strategy

With the ever changing landscape of the online world another great industry has also risen side by side. The PR industry now gives serious competition to the advertising industry in every which way. The rise of PR has been aided in no small part to the tremendous

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Quick Reads - Some stories and articles making waves
Posted on 27th April 2016, Quick Reads

Here's another round up of quick reads that are making waves on the net. This company secretly runs the internet - now it's raised another $8 million to rule everything else, too Very few people have heard of Nginx (pronounced "Engine-X") but

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Protect your domains and other digital IP or else face cyber squatting
Posted on 15th March 2016, Technology

We keep seeing this over and over. Clients with multiple domains and websites don't have a clue where the domain or website is hosted. When it's time for a site revamp or starting a new marketing programme everyone starts scrambling to find the agency wi

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Where are you adding value? If you cannot answer this then don't start it!
Posted on 15th February 2016, Strategy

Every business needs to add value in the chain between the producer and the consumer. If you are not the producer than you should be very clear what value you are creating sitting in the chain. Many new businesses today aren't really clear on what value they are adding which leads to still-born ideas and stalled enterprises. Founders spend hours talking about the the market opportunity, features of their product etc but if they only

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Book Reco - How to Get Lucky by Max Gunther
Posted on 17th December 2015, Books

Anyone who has been a student of business and success knows the importance of success. Luck can make you or break you. No amount of knowledge or skill can help you if your luck is not good. For most of us, luck seems to be an unfathomable uncontrollable phenomenon. However

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