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Strategies for entering a crowded e-commerce market - differentiate or die.
15th June 2012   |   Home

Illustration by Ms.Bhakti Chande "There are over 40 good quality e-commerce websites in the your industry space, and that is only in India." The client was quite surprised at this. He had not considered how much the e-com space has evolved in h...


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Do you know where your outsourced web design work is ending up - most of the times not with your original vendor
4th June 2012   |   Home

I received this mail today - without any context, introduction or how do you do. ---- Subject: Lets start work?. Hello, We want to give you projects that we get We will keep updating to those who replies to this email This is applicable only ...


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MiracleworX Web Design celebrates 10 years in business - and onwards to the next 10 years.
2nd June 2012   |   Home

When Woody Allen, the noted comedian and actor, was asked the secret of his success, he simply said, 'Show up'. And we have being 'showing up' and delivering for the past 10 years. We have some good times and some bad times, good jobs and bad jobs,...


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Does a web design firm need a strategy and why its important for the firm's clients.
16th May 2012   |   Home

In the old days web design used to be a pretty static affair. You created the site, you did a bit of SEO and presto - it worked. Nowadays the entire evolution of web design and marketing is in a state of constant change. Web design companies have b...


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Carrying out a long duration (2-3 months) e-commerce or website project - use sprint and drift approach
26th April 2012   |   Home

We are at the fag end of a long 3-4 month development cycle for one of our clients. Although large e-commerce projects are not new for us the duration and intensity of  this one  was tough. The final site is fabulous but  it left the...


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Is Flipkart doing all e-commerce players a big favour? Their latest TVC seeks to bring down barriers to online purchases
17th April 2012   |   Home

The latest TV commercial from Flipkart is funny and entertaining and the use of kids is brillant. But more important are the taboos they are trying to break in the minds of our risk averse and cost sensitive Indian public. Inadvertantly they are pr...


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When your online strategy fails - Changing direction and re-engaging your website visitors
29th March 2012   |   Home

The online world is littered with unsuccessful websites created with grandiose visions by their owners but just like the movie business, there are online hits and misses. Even the best of us have had well designed carefully planned websites do abso...


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When small changes can make big impacts - 'Switch: How to Change Things When Change Is Hard' by Chip and Dan Heath
20th March 2012   |   Home

To be honest I was a bit sceptical when I picked up this book, thinking it would be just another management how-to. However I was pleasantly surprised to find it very interesting with a lot of food for thought. I love books that make you think coun...


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Making sense of the dozens of web hosting options - Cloud, VPS, Dedicated or Shared?
15th March 2012   |   Home

Web Hosting used to be a lot simpler a few years before. You had limited choices, you basically chose a Linux or Windows server and just went with it. If you had more than one site you bargained a good package from the hosting provider. Nowadays ho...


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Is Google Apps Business version too expensive for India? An appeal to Google.
5th March 2012   |   Home

Firstly I must start with saying how much I love Google Apps. I use it for my business and I recommend it to my client who have email requirements below 10 mailboxes. But many of my clients fall between the 10-150 mailboxes range and going for the ...


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