Online marketing on a tight budget - some tricks for low cost business promotion
15th November 2011   |   Home

A friend recently asked if I could suggest some ways he could market online on a budget. At this point in his business he did not have the budget for professional online marketing and was looking for low cost options. Normally I would strongly sugg...

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Jim Collins does it again - the brilliant 'Great by Choice' is highly recommended for all entrepreneurs.
8th November 2011   |   Home

There is something about a Jim Collin's book that is spell binding. His writing style that combines real world examples with common business principles simply makes his books impossible to put down. What I love about 'Great by Choice' is there are ...

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Internet Explorer usage drops dramatically in India in the last 10 months. Chrome the biggest gainer. FireFox is flat.
7th November 2011   |   Home

According to the latest stats from StatCounter GlobalStats, one of the worlds largest commercial website statistics service providers, Internet Explorer usage has dropped significantly and Chrome has jumped by almost 15%. Firefox usage remains...

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Birth of a new cottage industry - the production of Facebook 'Likes'
5th November 2011   |   Home

A friend likes to do a simple exercise - he takes a printout of the Facebook Wall of a popular (in terms of 'likes') fan page. He then starts circling conversations which are relevant and meaningful to the brand. Doing this he gets an idea of the i...

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Paypal increases transaction limit to USD 3000 with RBI nod. Some relief for online merchants
15th October 2011   |   Home

Some relief for online merchants in India dependent on Paypal for their online payments from abroad. With RBI?s nod Paypal has increased the limit from USD 500 to USD 3000. However the other restrictions such as remitting the money within a week et...

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Taking the time to building an opt-in database really pays of in the long run.
15th October 2011   |   Home

Trying to shoot a mosquito with an elephant gun We recently did a campaign for a client where we had to reach a certain group based on very specific criteria. Although we tried reaching them through mail campaigns and banner ad networks we seemed ...

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Move over technology - content is king. No gimmicks, just clean relevant prose works for websites.
14th October 2011   |   Home

Ever since the Google Panda update we have been recalibrating and in some cases outright redesigning our client sites to reflect the new reality of google and other search engines. The message to all us web designers is simple - 'Cut the bulls...

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Building customer trust in your website. Getting over the trust deficit and building loyalty.
15th September 2011   |   Home

A major problem often faced by e-commerce owners is the trust deficit by visitors to the site. It usually blindsides most e-commerce owners as they are more concerned about product specifications and other technical details of the website. They end...

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Upgrading a website can be a complex job. Some thoughts and ideas on making a smooth transition to the new website.
9th August 2011   |   Home

Most websites have a shelf life of maybe 3-4 years. This is not because they were poorly made to begin with but the speed at which web technology is evolving the older sites start to look like poor country cousins compared to the newer launched sit...

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Quick web design approvals. How to give & get appropriate feedback without destroying the design creative.
25th July 2011   |   Home

Have you ever sat through a meeting that resembled the Bingo Mad Angles commercial, where the obvious was overlooked and everyone was trying to prove their usefulness by giving bullshit feedback. Well, I have sat through enough of those to know tha...

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