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Book Reco: Built to Sell by John Warrillow A must read for small business owners including web design agencies and other creative firms
23rd July 2011   |   Home

Absolutely loved it!! Its quite rare to come across a business book that grabs my interest and keeps it there like a racy thriller, but this one does just that. I practically read the whole book in a day and enjoyed it thoroughly. "Built to Sell" ...


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Improve bounce rates and time on site with an intuitive context driven navigation rather than category driven navigation.
23rd July 2011   |   Home

This month we have to redesign, revamp and reorganize the content of two client sites with a lot of information and pages. Normally we would take a linear approach, categorize the content and then provide a simple navigation to browse the content b...


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Best social media strategy in India is to take the middle path and use common sense. The proper strategy should be rewarding and sustainable.
6th July 2011   |   Home

A friend alerted me to this article in the Economic Times about the dangers of overrelying on Facebook or any one platform for that matter. http://economictimes.indiatimes.com/features/brand-equity/being-on-facebook-alone-doesnt-guarantee-more-...


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SEO BPO? Has India become the low cost SEO outsourcing destination? Overcoming the perception will be a challenge for genuine online marketing firms.
2nd July 2011   |   Home

I recently had to interview for an SEO expert and I received several resumes from persons working in 200+ teams at different firms. I was intrigued by how a 200+ SEO outfit works and how strategy is planned. Turns out no strategy is planned. These...


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How much should a website cost? Making sense of the wide range of pricing for website design in India.
24th June 2011   |   Home

This is probably one of the most controversial posts I might make. But this question has been coming up with alarming regularity in one form or the other. Typical questions such as: Why is there so much difference in the prices quoted by diff...


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Planning a dotcom? Hire us as consultants / advisors and boost the chances of your online success.
21st June 2011   |   Home

Dreaming of being the next Facebook or Linkedin? Have a great idea for a online business? Don't have a clue about starting a dotcom? Hire us as dotcom consultants. (There you have it... a straight pitch). Why do you need us? Starting a dotcom nee...


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The holy trinity of social media - Facebook, twitter and the blog. Aim them at an idea, concept or service you want to promote.
20th June 2011   |   Home

After the explosive growth of social media platforms it seems to be coming down to this holy trinity of social media - Facebook, Twitter and the Blog. And if you think about it, seems like a very complementary trio. Facebook fills the social quotie...


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Do It Yourself website design or in-house web design rarely works out. Short terms gains but long term it costs you more.
4th June 2011   |   Home

A friend recently called me asking how much a programmer would charge per month to develop a site he wanted created for one of his businesses. Being on a low budget hecould not afford professional web design companies like us. Although I gave him t...


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The future of digital marketing is divergence not convergence. An ever increasing set of options for business owners and opportunities for digital marketers.
1st June 2011   |   Home

13 years ago when I started in this field there was only web designing, we did not have to worry about SEO or any other areas or options. Slowly the services tree expanded into 2 branches then 4 and so on and so forth. Today we have a whole tree of...


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The future of SEO: Is Social Media Optimization a threat to Search Engine Optimization?
28th May 2011   |   Home

When I came into the SEM (Search Engine Marketing) industry I was crazy about Search Engine Optimization & I studied as much as I could about it. I was immensely lucky that I got the most open-minded boss possible, who always encouraged me and ...


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