The shifting paradigm from traditional PR to digital PR.
20th May 2016   |   Home

With the ever changing landscape of the online world another great industry has also risen side by side. The PR industry now gives serious competition to the advertising industry in every which way. The rise of PR has been aided in no small part t...

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Quick Reads - Some stories and articles making waves
27th April 2016   |   Home

Here's another round up of quick reads that are making waves on the net. This company secretly runs the internet - now it's raised another $8 million to rule everything else, too Very few people have heard of Nginx (pronounced "Engine-X") but it ...

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Protect your domains and other digital IP or else face cyber squatting
15th March 2016   |   Home

We keep seeing this over and over. Clients with multiple domains and websites don't have a clue where the domain or website is hosted. When it's time for a site revamp or starting a new marketing programme everyone starts scrambling to find the age...

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Where are you adding value? If you cannot answer this then don't start it!
15th February 2016   |   Home

Every business needs to add value in the chain between the producer and the consumer. If you are not the producer than you should be very clear what value you are creating sitting in the chain. Many new businesses today aren't really clear on what ...

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Book Reco - How to Get Lucky by Max Gunther
17th December 2015   |   Home

Anyone who has been a student of business and success knows the importance of success. Luck can make you or break you. No amount of knowledge or skill can help you if your luck is not good. For most of us, luck seems to be an unfathomable uncontrol...

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6 business lessons from Jeffery Archer's 'As The Crow Flies'
17th November 2015   |   Home

I love fiction with business as the central theme. I love to read of a rags to riches story as the protagonist overcomes obstacles to attain a life of riches and wealth. 'As The Crow Flies' by Jeffery Archer is just such a book. I really don't kn...

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Understanding the hidden challenges of acquiring and retaining customers for a startup
16th November 2015   |   Home

People quite often share startup ideas and links to prototypes with me and I feel a lot of admiration for these brave souls who set out into the unknown with just an idea and a lot of passion. One of the biggest challenges they face is gaining a...

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Wishing all a Very Happy Diwali!!
10th November 2015   |   Home


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Take a head first dive into social media...5 tips for social networking success
28th October 2015   |   Home

Every day I take a head first dive into my social media world! I start splashing around on Facebook, Twitter, LinkedIn, and other channels. I comment, I connect, I laugh and I think. Social media is not an experience to be had from the side of th...

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Why reading the 'Black Swan' is important for startups and business people.
13th October 2015   |   Home

One of my favorite topics when discussing Startups with anyone is the book 'Black Swan' by Nassim Taleb. This was a book has literally changed the way I look at any business and especially startups. It's also an necessity for anyone needing a reali...

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