Understanding the hidden challenges of acquiring and retaining customers for a startup
16th November 2015   |   home

People quite often share startup ideas and links to prototypes with me and I feel a lot of admiration for these brave souls who set out into the unknown with just an idea and a lot of passion. One of the biggest challenges they face is gaining a...

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Wishing all a Very Happy Diwali!!
10th November 2015   |   home


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Take a head first dive into social media...5 tips for social networking success
28th October 2015   |   home

Every day I take a head first dive into my social media world! I start splashing around on Facebook, Twitter, LinkedIn, and other channels. I comment, I connect, I laugh and I think. Social media is not an experience to be had from the side of th...

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Why reading the 'Black Swan' is important for startups and business people.
13th October 2015   |   home

One of my favorite topics when discussing Startups with anyone is the book 'Black Swan' by Nassim Taleb. This was a book has literally changed the way I look at any business and especially startups. It's also an necessity for anyone needing a reali...

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Quick Reads - Another set of cool links from the online world.
28th September 2015   |   home

Here they are: Mind-Blowing Video Shows The Solar System At True Scale With The Earth The Size Of A Marble by Sophie Brown We all love awesome science experiments especially ones made to scale! Larry Page and Sergey Brin paid $1,700 a month to r...

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The democratization of content through social platforms has begun.
25th September 2015   |   home

The content war is spilling out of the company and personal blogs and onto the social media channels. A resurgent LinkedIn fresh from the purchase of Slideshare and Pulse (an app I highly recommend) has thrown open the doors for content generati...

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Digital Marketing Presentation to Management Students of Agnel
4th September 2015   |   home

I recently had the privilege to give a one hour talk on Digital Marketing to students of the Agnel Management Institute. The talk covered key areas such as scope of digital marketing, key ideas and concepts and also a look at the various digital...

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Tinder's unique interface is really catching on...swipe swipe swipe
2nd September 2015   |   home

Tinder has become ubiquitous with dating through its excellent interface (personal note, am happily married, interest is purely academic). Using a simple slide interface it provides a fun and easy selection process. This process is now being copie...

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Quick Reads - A set of interesting links and articles from our online wandering
21st August 2015   |   home

NYC gets 500 solar powered eco-friendly food trucks This is a story we love. Delicious food and environment friendly to boot! Jon Stewart, Superboss by Sydney Finkelstein One of the comedic geniuses of our time is also a superb leader who...

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Creating an effective content supply chain for your digital marketing
20th August 2015   |   home

A recent article by McKinsey noted the following, '...an astonishing 84 percent of marketers do not have a formal content strategy or distribution process to feed their growing bevy of marketing channels, and they lack any kind of formally mana...

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