Understanding the hidden challenges of acquiring and retaining customers for a startup

People quite often share startup ideas and links to prototypes with me and I feel a lot of admiration for these brave souls who set out into the unknown with just an idea and a lot of passion. One of the biggest challenges they face is gaining a...

Wishing all a Very Happy Diwali!!

...

Take a head first dive into social media...5 tips for social networking success

Every day I take a head first dive into my social media world! I start splashing around on Facebook, Twitter, LinkedIn, and other channels. I comment, I connect, I laugh and I think. Social media is not an experience to be had from the side of th...

Why reading the 'Black Swan' is important for startups and business people.

One of my favorite topics when discussing Startups with anyone is the book 'Black Swan' by Nassim Taleb. This was a book has literally changed the way I look at any business and especially startups. It's also an necessity for anyone needing a reali...

Quick Reads - Another set of cool links from the online world.

Here they are: Mind-Blowing Video Shows The Solar System At True Scale With The Earth The Size Of A Marble by Sophie Brown We all love awesome science experiments especially ones made to scale! Larry Page and Sergey Brin paid $1,700 a month to r...

The democratization of content through social platforms has begun.

The content war is spilling out of the company and personal blogs and onto the social media channels. A resurgent LinkedIn fresh from the purchase of Slideshare and Pulse (an app I highly recommend) has thrown open the doors for content generati...

Digital Marketing Presentation to Management Students of Agnel

I recently had the privilege to give a one hour talk on Digital Marketing to students of the Agnel Management Institute. The talk covered key areas such as scope of digital marketing, key ideas and concepts and also a look at the various digital...

Tinder's unique interface is really catching on...swipe swipe swipe

Tinder has become ubiquitous with dating through its excellent interface (personal note, am happily married, interest is purely academic). Using a simple slide interface it provides a fun and easy selection process. This process is now being copie...

Quick Reads - A set of interesting links and articles from our online wandering

NYC gets 500 solar powered eco-friendly food trucks This is a story we love. Delicious food and environment friendly to boot! Jon Stewart, Superboss by Sydney Finkelstein One of the comedic geniuses of our time is also a superb leader who...

Creating an effective content supply chain for your digital marketing

A recent article by McKinsey noted the following, '...an astonishing 84 percent of marketers do not have a formal content strategy or distribution process to feed their growing bevy of marketing channels, and they lack any kind of formally mana...