Latest Posts

The One Thing all social media strategies must have to be successful.
Posted on 19th March 2015, Marketing

Clients often get caught in the 'what, where and how' of social media marketing. Hours are spent on budgeting and post content discussions. The theme of the social strategy seems self-evident - talk about the business and a bit of CSR related info and you are on your way. But

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Book Reco: The Black Swan by Nassim Nicholas Taleb
Posted on 19th March 2015, Books

The first thing I would like to say is that this is one of the most difficult books I have read in a while. But it is also one of the most interesting ones? that has changed my world view forever. The author? Nassim Nicholas Taleb is unapologetically direct in his writing and no effort has been made to 'dumb it

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Indian Mouth & Foot Painting Artists get a terrific new e-commerce website
Posted on 16th March 2015, Other

We are very proud to announce the launch of the new website for the Indian Mouth & Foot Painting Association e-commerce website! Not only are we proud that it serves a wonderful purpose but also of the functionality and customization possible on this site. Here are a few snapshots The new site - www.imfpa.co.in

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Quick Reads - Interesting links and articles from the web
Posted on 25th February 2015, Quick Reads

We are back with a new set of links and interesting articles that caught our attention! Here's Sony's new business strategy I always love following the progress of Sony Corp both as a consumer and as a businessman. They really are struggling to find what the brand stands for in this new digital world with Apple & Google

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How the 'internet of things' will impact your business. Nothing will be offline anymore.
Posted on 17th February 2015, Technology

After the 'cloud' and 'big data' its now time for the 'internet of things' to take centre stage in the technology world. And like any new technology there is as much hype as there is reality. The truth is that the internet of things is already here in many small ways, is growing at a good rate but has a huge am

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Why digital marketing has become more expensive in the last few years
Posted on 6th February 2015, Marketing

You want to promote your product or service online? You now have more options and tools than ever before. But it has also become more expensive. Earlier you could quite easily do a decent job with just a couple of? hundred thousand rupees but not that is just the ante in the game. And the game has changed. Intelligence - the mo

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Quick Reads - More cool stuff we found online
Posted on 2nd February 2015, Quick Reads

Our curiosity takes us to interesting and informative stuff we hope you will like to read. An increasingly rare type of solar farm goes online in California

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Website management - 5 ways to avoid a congress websites type debacle
Posted on 27th January 2015, Strategy

Was quite amused when I came across this article in Medianama. http://www.medianama.com/2015/01/223-delhi-congress-websites-go-offline-as-admin-leaves-party/ Apparently t

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Quick Reads - Another set of interesting articles from the online world
Posted on 11th January 2015, Quick Reads

Here's another set of very interesting articles I found online. 9 Extremely Clever Startup Funding Stories by Te-Erika Patterson - Entrepreneur Let's Not Discount Caution On Ecommerce - Ankur P Agarwal, Pricebaba

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Customers helping customers - a new paradigm for online customer support
Posted on 6th January 2015, Strategy

Imagine you can drastically reduce your customer support costs and at the same time improve quality of service exponentially. And as a

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