Latest Posts

Success in digital marketing requires a healthy dose of reality
Posted on 3rd January 2015, Marketing

Managing expectations is a large part of a digital marketers job profile. Expectations from clients or bosses or other divisions. Whenever we start any digital marketing campaign we always start with a whole lot of assu

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Attack of the clones - common designs and common websites
Posted on 19th November 2014, Design

I have watched the evolution of website design for over 15 years from simple text and link based sites to Flash based monsters to the light airy Html 5 ones of today. I am thrilled with the technology development and the way site scripting has evolved. jQuery and HTML 5 have taken our old friend DHTML to new heights. However what's di

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Quick Reads - Gems from my daily browsing online
Posted on 23rd October 2014, Quick Reads

Andrew R. Flynn: Innovation: Mind the Gap 10 Must-Haves for Great Customer Service (Infographic)

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Book Reco - Softwar: An Intimate Portrait of Larry Ellison and Oracle by Matthew Symonds
Posted on 10th October 2014, Books

Its been a while since I enjoyed a good book on the software industry. Although this book is by no means recent and some of the stories are now a bit outdated, I still found it relevant and interes

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How active is your digital initiative - the ultimate checklist!
Posted on 7th October 2014, Strategy

Use this comprehensive yet simple check list to see if how active is your business's digital initiative. Items Points

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Quick Reads - The world is getting more interesting everyday
Posted on 26th August 2014, Quick Reads

As I read and browse online I am finding that the world is getting more interesting, quirky and cutting edge both in technology and thought processes. Here are some of the links that caught my attention. The Three Pillars Of Excellence: Availability, Affability, And Ability By Teju Ravilochan

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The 3 Reasons your Business Needs an Explainer Video By Shea Harris
Posted on 1st August 2014, Design

This post is by my friend Shea Harris who is the creator of WebsiteWhiteboards.com. I was very impressed with his work  and reached out to him for a guest post.

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For many startups a pivot can turn into a wobble and then disaster!
Posted on 28th July 2014, Strategy

A 'pivot' is one of those jargonish terms startups use to describe 'Oh shit! We need to be doing this instead of that!'.  Its a way of saying that a. either we got it wrong from the start or b. what we are doing isn't working, so plan B. There are degrees of pivots. Some startups pivot completely like starting out as an online clothes retailer and turning into travel agents. Others pivot more slightly, changing

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Book Reco - Exit Point by Anil Goel
Posted on 24th June 2014, Books

I tend to hang out with really smart people and proof of that is my good buddy Anil Goel has come out with his next book Exit Point! Knowing Anil with his amazing research and im

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Quick Reads - Interesting articles and links from the web
Posted on 26th May 2014, Quick Reads

Here is another set from my digital wanderings. 5 Dirty Secrets About the U.S. Economy by Umair Haque Why Everything You Thought You Knew About Strategic Thinking Is Wrong by Will Yakowicz

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