Why digital marketing has become more expensive in the last few years
6th February 2015   |   home

You want to promote your product or service online? You now have more options and tools than ever before. But it has also become more expensive. Earlier you could quite easily do a decent job with just a couple of? hundred thousand rupees but ...

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Quick Reads - More cool stuff we found online
2nd February 2015   |   home

Our curiosity takes us to interesting and informative stuff we hope you will like to read. An increasingly rare type of solar farm goes online in California by Katie Fehrenbacher Why Most Restaurants Featured on 'Kitchen Nightmares' Fail by Gene ...

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Website management - 5 ways to avoid a congress websites type debacle
27th January 2015   |   home

Was quite amused when I came across this article in Medianama. http://www.medianama.com/2015/01/223-delhi-congress-websites-go-offline-as-admin-leaves-party/ Apparently their? erstwhile webmaster feeling offended at not getting a par...

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Quick Reads - Another set of interesting articles from the online world
11th January 2015   |   home

Here's another set of very interesting articles I found online. 9 Extremely Clever Startup Funding Stories by Te-Erika Patterson - Entrepreneur Let's Not Discount Caution On Ecommerce - Ankur P Agarwal, Pricebaba Working Too Hard Makes Leading M...

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Customers helping customers - a new paradigm for online customer support
6th January 2015   |   home

Imagine you can drastically reduce your customer support costs and at the same time improve quality of service exponentially. And as a bonus you get terrific customer loyalty! Too good to be true? Welcome to the a new paradigm of customer ...

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Success in digital marketing requires a healthy dose of reality
3rd January 2015   |   home

Managing expectations is a large part of a digital marketers job profile. Expectations from clients or bosses or other divisions. Whenever we start any digital marketing campaign we always start with a whole lot of assumptions, many of which don...

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Attack of the clones - common designs and common websites
19th November 2014   |   home

I have watched the evolution of website design for over 15 years from simple text and link based sites to Flash based monsters to the light airy Html 5 ones of today. I am thrilled with the technology development and the way site scripting has evol...

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Quick Reads - Gems from my daily browsing online
23rd October 2014   |   home

Andrew R. Flynn: Innovation: Mind the Gap 10 Must-Haves for Great Customer Service (Infographic) Facebook Learns People Hate Clickbait; You Won't Believe What Happened Next John A. Byrne: The Best Free Business Courses Online In September The L...

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Book Reco - Softwar: An Intimate Portrait of Larry Ellison and Oracle by Matthew Symonds
10th October 2014   |   home

Its been a while since I enjoyed a good book on the software industry. Although this book is by no means recent and some of the stories are now a bit outdated, I still found it relevant and interesting. Oracle and Ellison have always intrigued m...

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How active is your digital initiative - the ultimate checklist!
7th October 2014   |   home

Use this comprehensive yet simple check list to see if how active is your business's digital initiative. Items Points Your Score If your company has a website (Duh!) 5 If you h...

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