The conundrum of SEO - the most game changing year in Search Engine Optimization history
26th November 2013   |   home

This has arguably been the most difficult and game changing year in the history of search engine optimization. Google through its Panda, Penguin and Hummingbird updates has sounded the death knell of the traditional SEO industry and at least in Ind...

Continue Reading
A very interesting and engaging Brand seminar by Parichay Consultants
18th November 2013   |   home

Last Saturday I attended a Brand seminar by Suneel Agarwal of Parichay Consultants and enjoyed it immensely. Suneel is a master of audience engagement and is bang-on with his branding theories. It was a full house with everyone paying rapt attentio...

Continue Reading
Quick Reads - Some very interesting links I came across online
15th November 2013   |   home

As with my ramblings on the net here are a few very interesting articles and blogs I came across. How to Win (Almost) All the Time by Geoffrey James The Real Lesson Behind Amazon's Sunday Delivery by Erik Sherman Six Drucker Questions that Simpl...

Continue Reading
A Very Happy Diwali to one and all!!
1st November 2013   |   home

...

Continue Reading
Forrester Research kicks Facebook in the nuts, says Facebook is failing marketers
30th October 2013   |   home

We love a bit of controversy with the morning coffee and nothing better than our favorite giant Facebook getting kicked in the nuts (figuratively) by Forrester Research. An open letter from Forrester's Nate Elliot to Facebook's Mark Zuckerberg ...

Continue Reading
Is your social media campaign running on auto pilot? Wake up and take charge.
21st October 2013   |   home

You hired a social media agency like us to administer your company social media campaign. You are enthusiastic for the first couple of weeks and the posts are nicely ticking along and the 'likes' are steadily climbing. Soon you let it go on auto-pi...

Continue Reading
E-commerce market in India has woken up again - things are looking good.
11th October 2013   |   home

There was a time in the last year that seemed to be the death knell for e-commerce in India. The sentiment had turned negative and small entrepreneurs were holding off on their e-commerce investments. Needless to say, interest in getting e-commerce...

Continue Reading
Quick Reads - A few interesting articles and blogs from my daily browsing
7th October 2013   |   home

As always I found a very interesting ( atleast to me) mix of articles and ideas. Enjoy You Can Win Without Differentiation by Freek Vermeulen - HBR.org 20 Motivational Business Quotes to Read Every Morning by Joe Pulizzi - LinkedIn Influencer -...

Continue Reading
E-zines - Are they still relevant in the age of social media and information overload?
3rd October 2013   |   home

There was a time that e-zines were all the rage. Everyone was creating them and I was subscribed to literally dozens of them. However with Facebook and other social tools taking up precious online time they are being read less and less. Information...

Continue Reading
Switching web design agencies - a few things to keep in mind for a smooth transition.
4th September 2013   |   home

Sometimes web design agencies take clients for granted and sometimes they outgrow them or vice versa. For whatever the reason there could come a time when you need to switch agencies. Depending on your departing agency and the new agency this can ...

Continue Reading
quick enquiry