Items |
Points |
Your Score |
| If your company has a website (Duh!) | 5 | |
| If you have updated the website in the last 10 days (Sending emails does not count!) | 5 | |
| Is analytics plugged into your website (Don't know where you're going, any road will take you there!) | 2 | |
| If management has reviewed the statistics at least once a month over the last 6 months (Wink if true!) | 3 | |
| If your website have an enquiry form (and its working!!) | 2 | |
| If you received genuine enquiries through the form in the last month (look up 'genuine' in dictionary) | 2 | |
| If the management reviewed the number of enquiries generated in the last month (Oops) | 1 | |
| If your website have a news section (Does'nt have to be CNN) | 2 | |
| If the news been updated with at least 2 items in the last month (No news is good news ??!!) | 3 | |
| If your website have at least 10 whitepapers/ articles/ case studies (Do we do those???) | 2 | |
| If your company added at least 2 whitepapers/ articles/ case studies in the last month (What?) | 3 | |
| Bonus if your site has at least 5 informative videos (Cats playing the piano do not count) | 5 | |
| If a sales presentation is loaded on your website (We have a sales presentation??? Who made it?) | 2 | |
| If your sales people are actively using the website on sales calls (Yeah right!) | 3 | |
| If your website have a jobs section (HR... yoohoo.. where are you?) | 2 | |
| If you updated the section with the latest job requirement in the last month | 2 | |
| If you have a form where candidates can upload their resumes ( That would be really nice!) | 1 | |
| If your website has been optimized by a professional SEO agent | 3 | |
| If you have SEO ongoing on your website and are tracking since the last 6 months | 2 | |
| If you have a company blog ( Blog shmog...we have a coffee machine) | 5 | |
| If the blog has been updated at least once a week since the last 3 months ( Interns to the rescue???) | 5 | |
| If you have a company newsletter (Blah blah blah..and more blah blah blah) | 5 | |
| If you have sent a newsletter every month for the last 6 months (no spamming!) | 5 | |
| If you have a Facebook page (Of course we do!) | 5 | |
| If you have posted at least 3 times a week on the Facebook page for the last 3 months (Of course we haven't) | 5 | |
| If your business has a Youtube channel (What now?) | 3 | |
| If you have added at least one video in the last 3 months (Again...cats playing piano does not count) | 2 | |
| If you created a special offer and posted it on your site in the last 6 months (oh we gotta do this man!) | 3 | |
| If you mailed potential and existing clients about the offer (can't do this if we dont have an offer now can we??) | 2 | |
| If you conducted a customer / visitor survey through your site in the last 6 months | 3 | |
| If you mailed potential and existing clients about the survey | 2 | |
| Total | 95 |
He has been in the web development business for the almost two decades.He is a keen student of marketing and business development and writes regularly on web strategy and other related topics which is read and followed by many every month.
