How active is your digital initiative - the ultimate checklist!
7th October 2014
Use this comprehensive yet simple check list to see if how active is your business's digital initiative.

Items

Points

Your Score

If your company has a website (Duh!) 5
If you have updated the website in the last 10 days (Sending emails does not count!) 5
Is analytics plugged into your website (Don't know where you're going, any road will take you there!) 2
If management has reviewed the statistics at least once a month over the last 6 months (Wink if true!) 3
If your website have an enquiry form (and its working!!) 2
If you received genuine enquiries through the form in the last month (look up 'genuine' in dictionary) 2
If the management reviewed the number of enquiries generated in the last month (Oops) 1
If your website have a news section (Does'nt have to be CNN) 2
If the news been updated with at least 2 items in the last month (No news is good news ??!!) 3
If your website have at least 10 whitepapers/ articles/ case studies (Do we do those???) 2
If your company added at least 2 whitepapers/ articles/ case studies in the last month (What?) 3
Bonus if your site has at least 5 informative videos (Cats playing the piano do not count) 5
If a sales presentation is loaded on your website (We have a sales presentation??? Who made it?) 2
If your sales people are actively using the website on sales calls (Yeah right!) 3
If your website have a jobs section (HR... yoohoo.. where are you?) 2
If you updated the section with the latest job requirement in the last month 2
If you have a form where candidates can upload their resumes ( That would be really nice!) 1
If your website has been optimized by a professional SEO agent 3
If you have SEO ongoing on your website and are tracking since the last 6 months 2
If you have a company blog ( Blog shmog...we have a coffee machine) 5
If the blog has been updated at least once a week since the last 3 months ( Interns to the rescue???) 5
If you have a company newsletter (Blah blah blah..and more blah blah blah) 5
If you have sent a newsletter every month for the last 6 months (no spamming!) 5
If you have a Facebook page (Of course we do!) 5
If you have posted at least 3 times a week on the Facebook page for the last 3 months (Of course we haven't) 5
If your business has a Youtube channel (What now?) 3
If you have added at least one video in the last 3 months (Again...cats playing piano does not count) 2
If you created a special offer and posted it on your site in the last 6 months (oh we gotta do this man!) 3
If you mailed potential and existing clients about the offer (can't do this if we dont have an offer now can we??) 2
If you conducted a customer / visitor survey through your site in the last 6 months 3
If you mailed potential and existing clients about the survey 2
Total 95
Check your score. 0-35: It's not called an initiative if you don't do anything. 36-65: Glad you made the effort but you may be missing many easy to implement good reward actions 66-85: Superb! If the missing pieces make sense for you, do them too. 86-95: You don't really need this shit! Cheers, Ron
Related Posts
Book Reco: The Art of the Good Life: Clear Thinking for Business and a Better Life by Rolf Dobelli
18th June 2018   |   

Normally I am wary of self help books with their generic advice which is pretty much the same all over. But I was pleasantly surprised by this book. The author's easy style of writing, unique perspective and advise really makes this book a pleas

Continue Reading
Why many Indian companies struggle to leverage Social Media for their businesses
11th June 2018   |   

Everyone agrees that social media can be a powerful source for business and brand development. There is not a single marketing or communications manager who would dispute that. However there is a huge gap between what companies believe and how t

Continue Reading
Quick Reads 6th June 2018 - A round of interesting stories from the web
6th June 2018   |   

These are stories which caught our interest when browsing the web. They are as varied as they are interesting but all have something to do with either technology, e-commerce, business or work life.

Continue Reading
Is GDPR coming to your side of the world? Very likely.
21st May 2018   |   

Europe's landmark The General Data Protection Regulation (GDPR) is setting new standards for consumer protection compliance. It requires businesses to protect the personal data and privacy of E

Continue Reading
Should Net Neutrality be a worry for the web design and digital marketing industry?
9th November 2017   |   

Firstly let's address what is net neutrality. Wikipedia defines net neutrality thus: "Net neutrality is the principle that Internet service providers and governments regulating most of the Internet must treat all data on the Internet

Continue Reading