How active is your digital initiative - the ultimate checklist!
Posted on 7th October 2014

Use this comprehensive yet simple check list to see if how active is your business's digital initiative.

Items

Points

Your Score

If your company has a website (Duh!) 5
If you have updated the website in the last 10 days (Sending emails does not count!) 5
Is analytics plugged into your website (Don't know where you're going, any road will take you there!) 2
If management has reviewed the statistics at least once a month over the last 6 months (Wink if true!) 3
If your website have an enquiry form (and its working!!) 2
If you received genuine enquiries through the form in the last month (look up 'genuine' in dictionary) 2
If the management reviewed the number of enquiries generated in the last month (Oops) 1
If your website have a news section (Does'nt have to be CNN) 2
If the news been updated with at least 2 items in the last month (No news is good news ??!!) 3
If your website have at least 10 whitepapers/ articles/ case studies (Do we do those???) 2
If your company added at least 2 whitepapers/ articles/ case studies in the last month (What?) 3
Bonus if your site has at least 5 informative videos (Cats playing the piano do not count) 5
If a sales presentation is loaded on your website (We have a sales presentation??? Who made it?) 2
If your sales people are actively using the website on sales calls (Yeah right!) 3
If your website have a jobs section (HR... yoohoo.. where are you?) 2
If you updated the section with the latest job requirement in the last month 2
If you have a form where candidates can upload their resumes ( That would be really nice!) 1
If your website has been optimized by a professional SEO agent 3
If you have SEO ongoing on your website and are tracking since the last 6 months 2
If you have a company blog ( Blog shmog...we have a coffee machine) 5
If the blog has been updated at least once a week since the last 3 months ( Interns to the rescue???) 5
If you have a company newsletter (Blah blah blah..and more blah blah blah) 5
If you have sent a newsletter every month for the last 6 months (no spamming!) 5
If you have a Facebook page (Of course we do!) 5
If you have posted at least 3 times a week on the Facebook page for the last 3 months (Of course we haven't) 5
If your business has a Youtube channel (What now?) 3
If you have added at least one video in the last 3 months (Again...cats playing piano does not count) 2
If you created a special offer and posted it on your site in the last 6 months (oh we gotta do this man!) 3
If you mailed potential and existing clients about the offer (can't do this if we dont have an offer now can we??) 2
If you conducted a customer / visitor survey through your site in the last 6 months 3
If you mailed potential and existing clients about the survey 2
Total 95
Check your score. 0-35: It's not called an initiative if you don't do anything. 36-65: Glad you made the effort but you may be missing many easy to implement good reward actions 66-85: Superb! If the missing pieces make sense for you, do them too. 86-95: You don't really need this shit! Cheers, Ron
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