Blog

How active is your digital initiative - the ultimate checklist!
7th October 2014
Use this comprehensive yet simple check list to see if how active is your business's digital initiative.

Items

Points

Your Score

If your company has a website (Duh!) 5
If you have updated the website in the last 10 days (Sending emails does not count!) 5
Is analytics plugged into your website (Don't know where you're going, any road will take you there!) 2
If management has reviewed the statistics at least once a month over the last 6 months (Wink if true!) 3
If your website have an enquiry form (and its working!!) 2
If you received genuine enquiries through the form in the last month (look up 'genuine' in dictionary) 2
If the management reviewed the number of enquiries generated in the last month (Oops) 1
If your website have a news section (Does'nt have to be CNN) 2
If the news been updated with at least 2 items in the last month (No news is good news ??!!) 3
If your website have at least 10 whitepapers/ articles/ case studies (Do we do those???) 2
If your company added at least 2 whitepapers/ articles/ case studies in the last month (What?) 3
Bonus if your site has at least 5 informative videos (Cats playing the piano do not count) 5
If a sales presentation is loaded on your website (We have a sales presentation??? Who made it?) 2
If your sales people are actively using the website on sales calls (Yeah right!) 3
If your website have a jobs section (HR... yoohoo.. where are you?) 2
If you updated the section with the latest job requirement in the last month 2
If you have a form where candidates can upload their resumes ( That would be really nice!) 1
If your website has been optimized by a professional SEO agent 3
If you have SEO ongoing on your website and are tracking since the last 6 months 2
If you have a company blog ( Blog shmog...we have a coffee machine) 5
If the blog has been updated at least once a week since the last 3 months ( Interns to the rescue???) 5
If you have a company newsletter (Blah blah blah..and more blah blah blah) 5
If you have sent a newsletter every month for the last 6 months (no spamming!) 5
If you have a Facebook page (Of course we do!) 5
If you have posted at least 3 times a week on the Facebook page for the last 3 months (Of course we haven't) 5
If your business has a Youtube channel (What now?) 3
If you have added at least one video in the last 3 months (Again...cats playing piano does not count) 2
If you created a special offer and posted it on your site in the last 6 months (oh we gotta do this man!) 3
If you mailed potential and existing clients about the offer (can't do this if we dont have an offer now can we??) 2
If you conducted a customer / visitor survey through your site in the last 6 months 3
If you mailed potential and existing clients about the survey 2
Total 95
Check your score. 0-35: It's not called an initiative if you don't do anything. 36-65: Glad you made the effort but you may be missing many easy to implement good reward actions 66-85: Superb! If the missing pieces make sense for you, do them too. 86-95: You don't really need this shit! Cheers, Ron
Related Posts
Why some clients thrived during lock down and some did not.
8th August 2020   |   

As a part of a business that interacts with other businesses across industries, on a daily basis, we have a bird’s eye view on how our clients are handling the lockdown. The good news is most of them handled it quite well. It is heartening to s...


Continue Reading
A career as a web design professional in India. List of web design courses and institutes in India.
2nd January 2020   |   

As a web design professional and owner of a web designing firm, I have to be consistent with the ever-changing Web Design Industry. Out of curiosity, I researched about the available Web Designing and Development courses in India. Here is the list...


Continue Reading
The Personal Data Protection Bill 2019 – Implications for online business
18th December 2019   |   

The Personal Data Protection Bill, 2019 was introduced in Lok Sabha by the Minister of Electronics and Information Technology, Mr. Ravi Shankar Prasad, on December 11, 2019. The Bill seeks to provide for protection of personal data of individuals, ...


Continue Reading
Technology is easy. Changing mindsets is difficult.
17th November 2019   |   

We are often caught in the middle of a silent battle happening within our client’s businesses. The battle is between an older generation clinging to a fixed way of doing things and a new generation eager to implement the latest technology, impati...


Continue Reading
Book Reco – What It Takes - Lessons in the Pursuit of Excellence by Stephen A. Schwarzman
24th April 2019   |   

Most autobiographies tend to be written to portray the subject in the best light, glossing over the bad parts and highlighting the good ones and this one is no different. However what makes this such an interesting read is simply the author’s ext...


Continue Reading
The best at website design in India
Connect with us on      
HOME    ABOUT    SERVICES    CLIENTS    PORTFOLIO    ARTICLES    BLOG    CONTACT   
© 2021 Miracleworx Web Design Mumbai. All Rights Reserved.
Quick Enquiry