How the World Uses Internet
16th June 2010

wwwThe world now spends over 110 billion minutes on social networks and blog sites. i.e. 22% of all time online or one in every four and half minutes. The numbers of people visiting the social media sites and blogs have increased by 24% over last year. The average visitor spends 66% more time on these sites than a year ago, almost 6 hours in April 2010 versus 3 hours, 31 minutes last year.

World's Most Popular Brands Online are: (April 2010)

Brand % of World's Internet Population visiting brand Time per person (hh:mm:ss)
Google 82% 1:21:51
MSN/WindowsLive/Bing 62% 2:41:49
Facebook 54% 6:00:00
Yahoo! 53% 1:50:16
Microsoft 48% 0:45:31
YouTube 47% 0:57:33
Wikipedia 35% 0:13:26
AOL Media Network 27% 2:01:02
eBay 26% 1:34:08
Apple 26% 1:00:28
Source: The Nielsen Company
*Global refers to AU, BR, CH, DE, ES, FR, IT, UK & USA only
  • Brazil tops the charts with the highest percentage (86%) of Internet consumers visiting a social network.
  • Australian web users average the most time on social networking sites, averaging 7 hours 19 minutes in April, followed by the U.S. and Italy with around six and a half hours each.
  • Google, Yahoo and Bing are the top companies / divisons in the world for May 2010; followed by Facebook and AOL

Google and other search engines take the cake when it comes to popularity. A ll the more reasons for you to get your brand / product online.

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