Book Reco: The Art of the Good Life: Clear Thinking for Business and a Better Life by Rolf Dobelli
18th June 2018   |   home

Normally I am wary of self help books with their generic advice which is pretty much the same all over. But I was pleasantly surprised by this book. The author's easy style of writing, unique perspective and advise really makes this book a pleas

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Why many Indian companies struggle to leverage Social Media for their businesses
11th June 2018   |   home

Everyone agrees that social media can be a powerful source for business and brand development. There is not a single marketing or communications manager who would dispute that. However there is a huge gap between what companies believe and how t

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Quick Reads 6th June 2018 - A round of interesting stories from the web
6th June 2018   |   home

These are stories which caught our interest when browsing the web. They are as varied as they are interesting but all have something to do with either technology, e-commerce, business or work life.

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Is GDPR coming to your side of the world? Very likely.
21st May 2018   |   home

Europe's landmark The General Data Protection Regulation (GDPR) is setting new standards for consumer protection compliance. It requires businesses to protect the personal data and privacy of E

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Should Net Neutrality be a worry for the web design and digital marketing industry?
9th November 2017   |   home

Firstly let's address what is net neutrality. Wikipedia defines net neutrality thus: "Net neutrality is the principle that Internet service providers and governments regulating most of the Internet must treat all data on the Internet

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5 Things Web Hosting Companies need to improve immediately
24th July 2017   |   home

For web designers, dealing with web hosting companies on a number of issues is part and parcel of life. However some hosting companies have such convoluted processes and systems that it can drive the web designer up the wall. The hostin

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Social Media Management - Internal team versus outsourced, which is better?
28th June 2017   |   home

Many companies are wrestling with the dilemma of whether to retain social media management within the organization or to outsource it to a proper digital marketing agency. Hiring a social media agency to manage the company's social profi

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LinkedIn or Facebook - choosing the right social media channel for your goals
6th June 2017   |   home

Ideally your business should be active on both but sometimes due to lack of resources or time businesses must choose between one over the other. We are going to continue with the assumption that you definitely have to select one of these two. Th

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Global versus local - the fight for autonomy in digital marketing activities
23rd May 2017   |   home

We recently met with a global company which has a significant presence in India. The discussion focused on the fact that the local subsidiary were not happy with the resources provided to them for digital marketing, primarily their corporate web

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The Donaldification of marketing
24th April 2017   |   home

  "I fear the day that technology will surpass our human interaction. The world will have a generation of idiots." - Albert Einstein. I watched with sadness as a client painstakingly crafted a one page long a

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