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Why some clients thrived during lock down and some did not.
8th August 2020   |   Home

As a part of a business that interacts with other businesses across industries, on a daily basis, we have a bird’s eye view on how our clients are handling the lockdown. The good news is most of them handled it quite well. It is heartening to s...


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A career as a web design professional in India. List of web design courses and institutes in India.
2nd January 2020   |   Home

As a web design professional and owner of a web designing firm, I have to be consistent with the ever-changing Web Design Industry. Out of curiosity, I researched about the available Web Designing and Development courses in India. Here is the list...


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The Personal Data Protection Bill 2019 – Implications for online business
18th December 2019   |   Home

The Personal Data Protection Bill, 2019 was introduced in Lok Sabha by the Minister of Electronics and Information Technology, Mr. Ravi Shankar Prasad, on December 11, 2019. The Bill seeks to provide for protection of personal data of individuals, ...


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Technology is easy. Changing mindsets is difficult.
17th November 2019   |   Home

We are often caught in the middle of a silent battle happening within our client’s businesses. The battle is between an older generation clinging to a fixed way of doing things and a new generation eager to implement the latest technology, impati...


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Book Reco – What It Takes - Lessons in the Pursuit of Excellence by Stephen A. Schwarzman
24th April 2019   |   Home

Most autobiographies tend to be written to portray the subject in the best light, glossing over the bad parts and highlighting the good ones and this one is no different. However what makes this such an interesting read is simply the author’s ext...


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5 Steps to Take On Your Business Website During An Economic Slowdown
14th March 2019   |   Home

Cycles of growth and slowdowns are inevitable and your business will be buffeted by economic winds. This is reality of any business. However we believe that slowdown periods are very valuable as they allow businesses to take stock of reality and tr...


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Take the lead in digitization within your industry
13th February 2019   |   Home

No industry in the world is going to be spared the effects on digitization and only businesses that adapt quickly, innovate will survive. Some learn this lesson faster than others and gain a huge advantage in the market. So what does digitization l...


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A website redesign can transform a business – here’s how.
25th January 2019   |   Home

Your first reaction might be that this is a web designer overselling the value of their work. And in most cases you might be right. But we are talking of a few clients that get solidly impacted by a remake of their website because the changes run d...


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Difficult times call for renewed digital marketing efforts
5th October 2018   |   Home

When times are hard, the instinct for most businesses is to cut the seemingly non core activities such as digital marketing. In order to save costs, marketing budgets get slashed and plans are shelved. It is a seemingly natural thing for a company ...


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Web design firms must work towards a deeper engagement with clients
10th August 2018   |   Home

20 years ago, when we started in this field, the website was a neat little marketing tool for businesses. A ‘nice to have’ but not necessary item for the marketing manager. But over the years the value and functionality of the corporate website...


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