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Book Reco – What It Takes - Lessons in the Pursuit of Excellence by Stephen A. Schwarzman
24th April 2019   |   Home

Most autobiographies tend to be written to portray the subject in the best light, glossing over the bad parts and highlighting the good ones and this one is no different. However what makes this such an interesting read is simply the author’s ext...


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5 Steps to Take On Your Business Website During An Economic Slowdown
14th March 2019   |   Home

Cycles of growth and slowdowns are inevitable and your business will be buffeted by economic winds. This is reality of any business. However we believe that slowdown periods are very valuable as they allow businesses to take stock of reality and tr...


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Take the lead in digitization within your industry
13th February 2019   |   Home

No industry in the world is going to be spared the effects on digitization and only businesses that adapt quickly, innovate will survive. Some learn this lesson faster than others and gain a huge advantage in the market. So what does digitization l...


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A website redesign can transform a business – here’s how.
25th January 2019   |   Home

Your first reaction might be that this is a web designer overselling the value of their work. And in most cases you might be right. But we are talking of a few clients that get solidly impacted by a remake of their website because the changes run d...


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Difficult times call for renewed digital marketing efforts
5th October 2018   |   Home

When times are hard, the instinct for most businesses is to cut the seemingly non core activities such as digital marketing. In order to save costs, marketing budgets get slashed and plans are shelved. It is a seemingly natural thing for a company ...


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Web design firms must work towards a deeper engagement with clients
10th August 2018   |   Home

20 years ago, when we started in this field, the website was a neat little marketing tool for businesses. A ‘nice to have’ but not necessary item for the marketing manager. But over the years the value and functionality of the corporate website...


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Quick Reads 4th July 2018 - A round of interesting stories from the web
4th July 2018   |   Home

This time we have an eclectic mix of links from the web. From pet friendly offices to AI's that can fool humans. It's Bring Your Dog to Work Day! What You Need to Know to Make Your Office Pet-Friendly. by Danielle Bernal, D.V.M. https://www.entr...


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Book Reco: The Art of the Good Life: Clear Thinking for Business and a Better Life by Rolf Dobelli
18th June 2018   |   Home

Normally I am wary of self help books with their generic advice which is pretty much the same all over. But I was pleasantly surprised by this book. The author's easy style of writing, unique perspective and advise really makes this book a pleasure...


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Why many Indian companies struggle to leverage Social Media for their businesses
11th June 2018   |   Home

Everyone agrees that social media can be a powerful source for business and brand development. There is not a single marketing or communications manager who would dispute that. However there is a huge gap between what companies believe and how they...


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Quick Reads 6th June 2018 - A round of interesting stories from the web
6th June 2018   |   Home

These are stories which caught our interest when browsing the web. They are as varied as they are interesting but all have something to do with either technology, e-commerce, business or work life. You'll be More Productive When You Stop Believing...


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