Blog

India's 2nd Email Marketing Roundtable by Netcore and IAMAI
27th February 2011

Attended the 2nd Email Marketing Roundtable held jointly by Netcore and IAMAI.

Panelists included Ratish Nair- Co-founder at Ad Magent, Gulshan Verma, Country head - Komli Media, Sankarson Banerjee, Chief Information Officer - India Infoline, Sandip Tarkas, President (Customer Strategy) - Future Group and
Atul Phadnis, CEO - What's on India.

The discussion through up some interesting points the gist of which I caught are:

  • There is trememdous overlap between the various mediums now - i.e. email, mobile and social media

  • Email by itself may not be effective for customer acquisition and has to be coupled with the other mediums to acquire new customers

  • Email marketing is excellent for customer retention and customer awareness.

  • Email marketing may be be increasingly irrelevant for the younger generation raised on mobile and social media.

  • Variations in email marketing campaigns are huge but all such campaigns depend on how narrowly you target the target audience.

  • The coming ban on mobile marketing by TRAI from 1st march 2011 is definitely going to have an effect on email marketing as marketers once more will turn to it for large scale sales push.

  • Netcore's suite of tools both in the email and mobile domain are ideal for any kind of mass marketing campaign.

Watch this space for the video of the entire conference evening.

Cheers,
Ron

Check out our work at https://www.miracleworx.com

Related Posts
Why some clients thrived during lock down and some did not.
8th August 2020   |   

As a part of a business that interacts with other businesses across industries, on a daily basis, we have a bird’s eye view on how our clients are handling the lockdown. The good news is most of them handled it quite well. It is heartening to s...


Continue Reading
A career as a web design professional in India. List of web design courses and institutes in India.
2nd January 2020   |   

As a web design professional and owner of a web designing firm, I have to be consistent with the ever-changing Web Design Industry. Out of curiosity, I researched about the available Web Designing and Development courses in India. Here is the list...


Continue Reading
The Personal Data Protection Bill 2019 – Implications for online business
18th December 2019   |   

The Personal Data Protection Bill, 2019 was introduced in Lok Sabha by the Minister of Electronics and Information Technology, Mr. Ravi Shankar Prasad, on December 11, 2019. The Bill seeks to provide for protection of personal data of individuals, ...


Continue Reading
Technology is easy. Changing mindsets is difficult.
17th November 2019   |   

We are often caught in the middle of a silent battle happening within our client’s businesses. The battle is between an older generation clinging to a fixed way of doing things and a new generation eager to implement the latest technology, impati...


Continue Reading
Book Reco – What It Takes - Lessons in the Pursuit of Excellence by Stephen A. Schwarzman
24th April 2019   |   

Most autobiographies tend to be written to portray the subject in the best light, glossing over the bad parts and highlighting the good ones and this one is no different. However what makes this such an interesting read is simply the author’s ext...


Continue Reading
The best at website design in India
Connect with us on      
HOME    ABOUT    SERVICES    CLIENTS    PORTFOLIO    ARTICLES    BLOG    CONTACT   
© 2021 Miracleworx Web Design Mumbai. All Rights Reserved.
Quick Enquiry