Marketing

Social Media Management - Internal team versus outsourced, which is better?
Posted on 28th June 2017, Marketing

Many companies are wrestling with the dilemma of whether to retain social media management within the organization or to outsource it to a proper digital marketing agency. Hiring a social media agency to manage the company's social profile can be expensive. Add to this the apprehension about turning over a very critical part of company communication to an external agency. Therefore many companies are opting to manage their social med

Read more..

LinkedIn or Facebook - choosing the right social media channel for your goals
Posted on 6th June 2017, Marketing

Ideally your business should be active on both but sometimes due to lack of resources or time businesses must choose between one over the other. We are going to continue with the assumption that you definitely have to select one of these two. This will also help us highlight the more distinctive differences between the two. What is your top priority Recruitment, Sales or Brand Building? Your top most business priority would

Read more..

Global versus local - the fight for autonomy in digital marketing activities
Posted on 23rd May 2017, Marketing

We recently met with a global company which has a significant presence in India. The discussion focused on the fact that the local subsidiary were not happy with the resources provided to them for digital marketing, primarily their corporate website. The company employs a centralized website management CMS for all their global websites with limited access to the local units to update information, news and content. This has locked th

Read more..

The Donaldification of marketing
Posted on 24th April 2017, Marketing

  "I fear the day that technology will surpass our human interaction. The world will have a generation of idiots." - Albert Einstein. I watched with sadness as a client painstakingly crafted a one page long article about his business to be posted on his website. He agonized over every word and phrase . He wanted the copy to be simple yet convey the depth of his business experience and services. I was sad

Read more..

Formulating a Social Media Strategy forces the business to look inwards
Posted on 8th November 2016, Marketing

Most businesses are outward looking. They are either looking at the customers, markets or at competitors. A few departments by design such as HR might look inwards and the C-Suite might superficially look inwards during strategy making.

Read more..

Take a head first dive into social media...5 tips for social networking success
Posted on 28th October 2015, Marketing

Every day I take a head first dive into my social media world! I start splashing around on Facebook, Twitter, LinkedIn, and other channels. I comment, I connect, I laugh and I think. Social media is not an experience to be had from the side of the pool by just dipping your toe to feel the temperature. It requires

Read more..

Digital Marketing Presentation to Management Students of Agnel
Posted on 4th September 2015, Marketing

I recently had the privilege to give a one hour talk on Digital Marketing to students of the Agnel Management Institute. The talk covered key areas such as scope of digital marketing, key ideas and concepts and also a look at the various digital marketing tools.

Read more..

The One Thing all social media strategies must have to be successful.
Posted on 19th March 2015, Marketing

Clients often get caught in the 'what, where and how' of social media marketing. Hours are spent on budgeting and post content discussions. The theme of the social strategy seems self-evident - talk about the business and a bit of CSR related info and you are on your way. But

Read more..

Why digital marketing has become more expensive in the last few years
Posted on 6th February 2015, Marketing

You want to promote your product or service online? You now have more options and tools than ever before. But it has also become more expensive. Earlier you could quite easily do a decent job with just a couple of? hundred thousand rupees but not that is just the ante in the game. And the game has changed. Intelligence - the mo

Read more..

Success in digital marketing requires a healthy dose of reality
Posted on 3rd January 2015, Marketing

Managing expectations is a large part of a digital marketers job profile. Expectations from clients or bosses or other divisions. Whenever we start any digital marketing campaign we always start with a whole lot of assu

Read more..

Copyright © 2017. Miracleworx Web Design India. All Rights Reserved. The best at website design in India
TOP