Success in digital marketing requires a healthy dose of reality
3rd January 2015   |   marketing

Managing expectations is a large part of a digital

Continue Reading
Disavow, disavow, disavow...why SEO agencies are rolling back years of work
11th December 2013   |   marketing

When Google did a U-turn a few months back it turned the SEO industry on it

Continue Reading
The conundrum of SEO - the most game changing year in Search Engine Optimization history
26th November 2013   |   marketing

This has arguably been the most difficult and game changing year in the history of sear

Continue Reading
A very interesting and engaging Brand seminar by Parichay Consultants
18th November 2013   |   marketing

Last Saturday I attended a Brand seminar by Suneel Agarwal of

Continue Reading
Forrester Research kicks Facebook in the nuts, says Facebook is failing marketers
30th October 2013   |   marketing

We love a bit of controversy with the morning coffee and nothing better

Continue Reading
Is your social media campaign running on auto pilot? Wake up and take charge.
21st October 2013   |   marketing

You hired a social media agency like us to administer your compa

Continue Reading
E-zines - Are they still relevant in the age of social media and information overload?
3rd October 2013   |   marketing

There was a time that e-zines were all the rage. Everyone was creating them and I was su

Continue Reading
SME Toolkit India - Kick starting a social media strategy plan for your business
17th July 2013   |   marketing

The latest of our weekly posts to the ICICI SME Toolkit India Kick starting a social media stra

Continue Reading
Explaining web marketing to a music composer - a unique perspective.
25th June 2013   |   marketing

Recently was speaking to a friend who is a well-established music composer and something he said caught me by surprise. He asked, 'Aren't websites dead? Everything is on Facebook nowadays.' Aside from the fact that the statement

Continue Reading
Determine the objectives before you begin any social media initiative.
26th March 2013   |   marketing

I recently had a conversation with a client who had hired a freelancer to manage

Continue Reading