Marketing

Disavow, disavow, disavow...why SEO agencies are rolling back years of work
Posted on 11th December 2013, Marketing

When Google did a U-turn a few months back it turned the SEO industry on its head. For years SEO agencies built their business and earned money on building links to their client sites. Where the links came from did not matter. It was a numbers game till Google decided to cha

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The conundrum of SEO - the most game changing year in Search Engine Optimization history
Posted on 26th November 2013, Marketing

This has arguably been the most difficult and game changing year in the history of search engine optimization. Google through its Panda, Penguin and Hummingbird updates has sounded the death knell of the traditional SEO industry and at least in India has turned it on its head. E

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A very interesting and engaging Brand seminar by Parichay Consultants
Posted on 18th November 2013, Marketing

Last Saturday I attended a Brand seminar by Suneel Agarwal of Parichay Consultants and enjoyed it immensely. Suneel is a master of audience engagement and is bang-on with his branding theories. It was a full house with everyone paying rapt attention. Su

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Forrester Research kicks Facebook in the nuts, says Facebook is failing marketers
Posted on 30th October 2013, Marketing

We love a bit of controversy with the morning coffee and nothing better than our favorite giant Facebook getting kicked in the nuts (figuratively) by Forreste

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Is your social media campaign running on auto pilot? Wake up and take charge.
Posted on 21st October 2013, Marketing

You hired a social media agency like us to administer your company social media campaign. You are enthusiastic for the first couple of weeks and the posts are nicely ticking along and the 'likes' are steadily climbing. Soon you let it go on auto-pilot. The agency

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E-zines - Are they still relevant in the age of social media and information overload?
Posted on 3rd October 2013, Marketing

There was a time that e-zines were all the rage. Everyone was creating them and I was subscribed to literally dozens of them. However with Facebook and other social tools taking up precious online time they are being read less and less. Information overload is another issue working again

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SME Toolkit India - Kick starting a social media strategy plan for your business
Posted on 17th July 2013, Marketing

The latest of our weekly posts to the ICICI SME Toolkit India Kick starting a social media strategy plan for your business Cheers, Ron

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Explaining web marketing to a music composer - a unique perspective.
Posted on 25th June 2013, Marketing

Recently was speaking to a friend who is a well-established music composer and something he said caught me by surprise. He asked, 'Aren't websites dead? Everything is on Facebook nowadays.' Aside from the fact that the statement kicks our business in the delicates, you can't blame him for having this view. Facebook seems to take a lot of mind space these days but that's all it is - mind space. Facebook has severe limitations

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Determine the objectives before you begin any social media initiative.
Posted on 26th March 2013, Marketing

I recently had a conversation with a client who had hired a freelancer to manage their company?s social media initiative and when I say social media initiative

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Re-inventing search engine optimization - an old new approach
Posted on 4th March 2013, Marketing

A happier time. There was a happy time, a friendlier time, many many years ago when sex was dirty and the air was clean. It was also the time when search engine optimization was just a glint in google's eye and lives of web designers

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