Success in digital marketing requires a healthy dose of reality
3rd January 2015   |   Marketing

Managing expectations is a large part of a digital marketers job profile. Expectations from clients or bosses or other divisions. Whenever we start any digital marketing campaign we always start with a whole lot of assumptions, many of which don...

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Disavow, disavow, disavow...why SEO agencies are rolling back years of work
11th December 2013   |   Marketing

When Google did a U-turn a few months back it turned the SEO industry on its head. For years SEO agencies built their business and earned money on building links to their client sites. Where the links came from did not matter. It was a numbers game...

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The conundrum of SEO - the most game changing year in Search Engine Optimization history
26th November 2013   |   Marketing

This has arguably been the most difficult and game changing year in the history of search engine optimization. Google through its Panda, Penguin and Hummingbird updates has sounded the death knell of the traditional SEO industry and at least in Ind...

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A very interesting and engaging Brand seminar by Parichay Consultants
18th November 2013   |   Marketing

Last Saturday I attended a Brand seminar by Suneel Agarwal of Parichay Consultants and enjoyed it immensely. Suneel is a master of audience engagement and is bang-on with his branding theories. It was a full house with everyone paying rapt attentio...

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Forrester Research kicks Facebook in the nuts, says Facebook is failing marketers
30th October 2013   |   Marketing

We love a bit of controversy with the morning coffee and nothing better than our favorite giant Facebook getting kicked in the nuts (figuratively) by Forrester Research. An open letter from Forrester's Nate Elliot to Facebook's Mark Zuckerberg ...

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Is your social media campaign running on auto pilot? Wake up and take charge.
21st October 2013   |   Marketing

You hired a social media agency like us to administer your company social media campaign. You are enthusiastic for the first couple of weeks and the posts are nicely ticking along and the 'likes' are steadily climbing. Soon you let it go on auto-pi...

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E-zines - Are they still relevant in the age of social media and information overload?
3rd October 2013   |   Marketing

There was a time that e-zines were all the rage. Everyone was creating them and I was subscribed to literally dozens of them. However with Facebook and other social tools taking up precious online time they are being read less and less. Information...

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SME Toolkit India - Kick starting a social media strategy plan for your business
17th July 2013   |   Marketing

The latest of our weekly posts to the ICICI SME Toolkit India Kick starting a social media strategy plan for your business Cheers, Ron ...

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Explaining web marketing to a music composer - a unique perspective.
25th June 2013   |   Marketing

Recently was speaking to a friend who is a well-established music composer and something he said caught me by surprise. He asked, 'Aren't websites dead? Everything is on Facebook nowadays.' Aside from the fact that the statement kicks our busines...

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Determine the objectives before you begin any social media initiative.
26th March 2013   |   Marketing

I recently had a conversation with a client who had hired a freelancer to manage their company?s social media initiative and when I say social media initiative i mean Facebook. As he explained to me that they had been posting regularly and were ...

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