Marketing

The Content Development Culture - Creating the content rich organization.
Posted on 20th February 2013, Marketing

A friend and client who recently took over as head of a large technology company recently wrote to me with the following: "I have found a lack of skills on content everywhere ? marketing creatives, sales collateral, product documentation, even on-screen text on product pages. We're not even sure what the right sort of person is to hire, but we know that the position is important ? mere ?tech? is not enough to make world-clas

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Interesting presentation on the perils of content marketing.
Posted on 31st January 2013, Marketing

An interesting presentation on the deluge of marketing content we are all exposed to. Enjoy.

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E-commerce re-targeting - Good idea or invasion of privacy?
Posted on 14th January 2013, Marketing

Imagine you walk into a store and select something you really liked but at the last moment change your mind. After a day or so you are walking on the road and look at a poster or banner to see that very item being advertised specifically to you - that's re-targeting. These days with increased compet

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Growing the web design pie in India - changing our attitudes and increasing cooperation
Posted on 13th December 2012, Marketing

Q. How many web designers does it take to change a light bulb? Ans. 1 to do the changing and 2500 to submit proposals for the contract for changing the light bulbs. Ok, so it may not be the best light bulb joke in the world but you get the idea. We work in one of the most competitive industries in the world and especially in India if you throw a rock into a crowd, chances are high that you w

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Creating engaging content for your website without hiring an army of content writers
Posted on 28th August 2012, Marketing

Illustration by Bhakti Chande Recently a client asked for ideas on how to create engaging content for a website we are creating for him. Although he is passionate about the subject he does not have much material about it other than what he has read in books

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Selling online to children - a different approach to creating websites for kids and parents
Posted on 29th June 2012, Marketing

Illustration by Bhakti Chande Recently we have been handed several kids targeted website projects and its been quite a different experience. A lot of things you take for granted marketing to adults go out of the window. Colors, fonts, simplicity of messages et

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Strategies for entering a crowded e-commerce market - differentiate or die.
Posted on 15th June 2012, Marketing

Illustration by Ms.Bhakti Chande "There are over 40 good quality e-commerce websites in the your industry space, and that is only in India." The client was quite surprised at this. He had not considered how much the e-com space

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Is Flipkart doing all e-commerce players a big favour? Their latest TVC seeks to bring down barriers to online purchases
Posted on 17th April 2012, Marketing

The latest TV commercial from Flipkart is funny and entertaining and the use of kids is brillant. But more important are the taboos they are trying to break in the minds of our risk averse and cost sensitive Indian public. Inadvertantly they are probably doing all the ecommerce players in the country a big favour since over coming the online buying hesitation can mean business for other portals as well.

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When your online strategy fails - Changing direction and re-engaging your website visitors
Posted on 29th March 2012, Marketing

The online world is littered with unsuccessful websites created with grandiose visions by their owners but just like the movie business, there are online hits and misses. Even the best of us have had well designed carefully planned websites do absolutely nothing except maybe earn a few compliments on how well designed they are (which just adds to the pain). So, what do you when your carefully planned strategy comes unstuck?

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Beating the Google Panda update - How we transformed www.drmalpani.com and brought traffic up to Pre-Panda levels.
Posted on 16th January 2012, Marketing

More than a few months ago we were hit with the Google Panda shocker. Overnight our Infertility treatment related website www.drmalpani.com lost over 30-40% of its daily traffic. Although the traffic was still substantial, the l

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