Marketing

Bringing older business clients online - overcoming their fears & providing guidance
Posted on 6th December 2011, Marketing

I recently met with a prospective client who confessed that she might be too late in terms of getting her business online. Overall she is a superbly successful business person with years of experience behind her but some fears (justified and unjustified) held her back from being more aggressive online.

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Online marketing on a tight budget - some tricks for low cost business promotion
Posted on 15th November 2011, Marketing

A friend recently asked if I could suggest some ways he could market online on a budget. At this point in his business he did not have the budget for professional online marketing and was looking for low cost options. Normally I would strongly suggest engaging an online marketing company such

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Birth of a new cottage industry - the production of Facebook 'Likes'
Posted on 5th November 2011, Marketing

A friend likes to do a simple exercise - he takes a printout of the Facebook Wall of a popular (in terms of 'likes') fan page. He then starts circling conversations which are relevant and meaningful to the brand. Doing this he gets an idea of the impact level of conversations happening on the page as c

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Taking the time to building an opt-in database really pays of in the long run.
Posted on 15th October 2011, Marketing

Trying to shoot a mosquito with an elephant gun We recently did a campaign for a client where we had to reach a certain group based on very specific criteria. Although we tried reaching them through mail campaigns and banner ad networks we seemed to be missing the mark due to the very niche nature of the TA (target audience). It was like trying to shoot a mosquito with an elephant gun. Ofcourse in this case we did not have the time

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Move over technology - content is king. No gimmicks, just clean relevant prose works for websites.
Posted on 14th October 2011, Marketing

Ever since the Google Panda update we have been recalibrating and in some cases outright redesigning our client sites to reflect the new reality of google and other search engines. The message to all us web designers is simple - 'Cut the bullshit - just keep it real'. That does not mean that we lose our creativity, just that it has to be channeled differently. What I mean by different is in 'content

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Best social media strategy in India is to take the middle path and use common sense. The proper strategy should be rewarding and sustainable.
Posted on 6th July 2011, Marketing

A friend alerted me to this article in the Economic Times about the dangers of overrelying on Facebook or any one platform for that matter. http://economictimes.indiatimes.com/features/brand-equity/being-on-facebook-alone-doesnt-guarantee-more-

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SEO BPO? Has India become the low cost SEO outsourcing destination? Overcoming the perception will be a challenge for genuine online marketing firms.
Posted on 2nd July 2011, Marketing

I recently had to interview for an SEO expert and I received several resumes from persons working in 200+ teams at different firms. I was intrigued by how a 200+ SEO outfit works and how strategy is planned. Turns out no strategy is planned. These outfits only take on routine mundane link buildng work from overseas clients. Marketing strategy, planning etc are not required from these firms. Just good old fashioned donkey work BPO sty

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Planning a dotcom? Hire us as consultants / advisors and boost the chances of your online success.
Posted on 21st June 2011, Marketing

Dreaming of being the next Facebook or Linkedin? Have a great idea for a online business? Don't have a clue about starting a dotcom? Hire us as dotcom consultants. (There you have it... a straight pitch). Why do you need us? Starting a dotcom needs planning and a different mindset from

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The holy trinity of social media - Facebook, twitter and the blog. Aim them at an idea, concept or service you want to promote.
Posted on 20th June 2011, Marketing

After the explosive growth of social media platforms it seems to be coming down to this holy trinity of social media - Facebook, Twitter and the Blog. And if you think about it, seems like a very complementary trio. Facebook fills the social quotient, Twitter is a form of micro-blogging and the blog is well? a blog. Between these three any business can project a very healthy social footprint combined ofcourse with the main website. S

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The future of SEO: Is Social Media Optimization a threat to Search Engine Optimization?
Posted on 28th May 2011, Marketing

When I came into the SEM (Search Engine Marketing) industry I was crazy about Search Engine Optimization & I studied as much as I could about it. I was immensely lucky that I got the most open-minded boss possible, who always encou

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