Social media integration - the definition of integration in the social media paradigm by Prashant Pinge
27th May 2011   |   marketing

The golden age of social media has dawned. There is no knowing how long i

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Leaders are readers, but do they have to be good writers too? The importance of creating compelling content in the new age digital marketing world.
21st May 2011   |   marketing

I was inspired by this cool article by Sanket Nadhani of Pluggd.in - How Writing Makes A Stronger You [And Why Entrepreneur S

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Why I am making a blog compulsory for my clients. The challenges and issues of succesfully blogging for your business.
17th May 2011   |   marketing

I must admit. I have become a blogging evanglist. I love blogging and i'm making sure my clients love blo

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Crafting an online identity - the art of personal branding by Prashant Pinge
8th May 2011   |   marketing

When one thinks of identity, the first thing that jumps to mind is individuality. That every individual is unique is without doubt. And yet, social norms dictate so many of our actions and thoughts that we somehow tend to get absorbed in the cro

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Interruption marketing is over. VALUE Marketing is in. Building an ecosystem of support and value around each purchase.
27th April 2011   |   marketing

I was struck by this wonderful quote from a pdf  my SEO expert Shashank passed on to me: We need to stop interrupting what people are interested in & be what people are interested in. This

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Are you taking enough risks with your digital marketing strategy? Breaking out of the conservative Indian website designs mindset.
24th April 2011   |   marketing

It always happens the same way. The client starts out enthusiastically to create something new and great and

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Mix and Match: Finding the right digital marketing combination for your business.
12th April 2011   |   marketing

Considering the bewildering array of marketing solutions and opportunities available for you its easy to

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The biggest Mall in the world - the Internet by Prashant Pinge
9th April 2011   |   marketing

Malls are mushrooming all over India, in small and large cities alike. I happened to be in one

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User Generated Content for your website - Inspiring your visitors
7th April 2011   |   marketing

I was completely inspired by this video of Ze Frank explaining his various experiments and projects which look like the holy grail of user generated content. Individuals from around the world take part in his wacky and sometimes inspiring assign

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