Marketing

By Invitation - Branding basics by Prashant Pinge
Posted on 28th March 2011, Marketing

When I started looking around for contributors to this blog, one of the first names that came to my mind was my dear friend Prashant Pinge. He is by profession a top class marketing and branding consultant but first and foremost he is a story teller! That is why I am really excited to have him contribute regularly to our blog and I know its going to be fun reading his thoughts and ideas. I also highly recommend Prashant's firm 

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Has Search Engine Marketing Fundamentally Changed Over the Years?
Posted on 19th March 2011, Marketing

A client pointed out recently that we seem to be using many of the same techniques for SEO that we were using 7-8 years ago. After the initial indignation I got to thinking about this. Those of us in the technology business tend to consider a change in technology as a given. So shouldn?t it be the s

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Will social media sites replace Blogs, has Facebook killed the blog? Not likely.
Posted on 7th March 2011, Marketing

A recent study done by Pew Research Centre titled Generations Online 2010  threw up a host of questions regarding the relevancy of the blog versus the new social mediums like Facebook and Twitter. Here is an excerpt from the study... Few of the activities covered in this report have decreased 

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By Invitation - The new (online) world order - Sheetal Goel
Posted on 3rd March 2011, Marketing

I have the pleasure of introducing a great friend and colleague of mine, Ms.Sheetal Goel. She has years of experience working in the online as well as the ad world.   Combined with  her  natural flair and naughty sense of humour she gives us a unique perspective on the online world. Although currently on a sabbatical she has generously agreed to contribute to this blog regularly and I am happy to have her   on - by in

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Blogs are a good alternative for those who cannot afford professional websites
Posted on 22nd February 2011, Marketing

A part of being a professional design firm is turning down prospects who do not have sufficient budgets for professional web design. For those people we recommend a quick and easy way to get online using Blogs. Many blogging platforms are easy to setup and use and come with tons of plugins (add on programs to supplement the blogs functionality) and themes (page designs which can be quickly implemented). Main differences between a bl

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Blog Sourcing - Getting your customers/users to write your blog.
Posted on 14th February 2011, Marketing

A service I subscribe to with hundreds of book lovers sent me a lovely mail very nicely asking me to contribute to their blog. Of course this was sent to all their customers. They requested for any kind of contribution - like book reviews, your favorite books and your experiences as a reader. As a fan of the site, regular subscriber and book lover I was thrilled to receive this invite.  I'll make the time to contribute and I'm

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Correct use of social media - drive traffic TO your site not AWAY from it
Posted on 1st February 2011, Marketing

A very common mistake I see website owners do over and over again is to put social media links in a very prominent position on their sites sometimes even overshadowing their main message. Here is the thought I feel they should be aware of:Use Social media sites to drive traffic TO your website and NOT AWAY from it. Your Site -XXXXXX ?> Social Sites (Incorrect) So

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Improve your brand by well designed touch points
Posted on 15th October 2010, Marketing

Image by Intersection Consulting via Flickr I recently received a poorly drafted mail from a company whose service I was interested in. The mail looked like the dogs breakfast

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The Art Of Newsletter Management - Getting your organization to publish a regular online newsletter.
Posted on 23rd December 2009, Marketing

Let me begin by making a simple statement. "The success of your newsletter effort will depend heavily upon the ability of your organization to send relevent information from all parts of the organization to a central responsible person". Most newsletter efforts fail because it is relegated to the dark dingy closet of the marketing department where some poor intern is given responsbility for it withou

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Optimizing your social media marketing strategy
Posted on 18th December 2009, Marketing

Social Media Marketing is all about creating touch points for a wide range of people to know about your business, get in touch with you and learn from you. But it can be only effective if it is guided in a coordinated manner. Many PR and advertising efforts are like unguided missiles. They fly all over the place, some land on target and most don?t. When you take the same effort online there are now many more parts to coo

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