How active is your digital initiative - the ultimate checklist!
7th October 2014   |   strategy

Use this comprehensive yet simple check list to see if how active is your business's digital initiative. Items Points Your Score If your company has a website (Duh!) 5 If you h...

Continue Reading
For many startups a pivot can turn into a wobble and then disaster!
28th July 2014   |   strategy

A 'pivot' is one of those jargonish terms startups use to describe 'Oh shit! We need to be doing this instead of that!'.  Its a way of saying that a. either we got it wrong from the start or b. what we are doing isn't working, so plan B. The...

Continue Reading
What you should know when changing vendors for your website maintenance.
24th May 2014   |   strategy

A prospective client wrote to me with this request: "Please assist us in assisting by informing that what documents are must for website maintenance and development activities, in context of shifting of vendors from one to new or technology plat...

Continue Reading
5 reasons why E-commerce has become the new normal in India
9th May 2014   |   strategy

Every third enquiry we receive nowadays is for an e-commerce website. From established companies to entrepreneurs, everyone has realized the truth that e-commerce is no longer a fancy option to grow the business but the fastest growing primary o...

Continue Reading
Digital v/s print - why the debate continues.
13th March 2014   |   strategy

Recently a good friend and a ceo of startup company in India called me for some advise. His question was whether he should invest his limited marketing budget on print marketing i.e. ads in magazines etc or do a digital strategy spread ie....

Continue Reading
An alternate to e-commerce delivery problems - product pickup!
28th February 2014   |   strategy

The conventional wisdom says that e-commerce is about convenience. E-commerce is about your selected products showing up at your doorstep. Unfortunately reality is a bit more troubling. Especially in India E-commerce vendors are struggling t...

Continue Reading
E-commerce market in India has woken up again - things are looking good.
11th October 2013   |   strategy

There was a time in the last year that seemed to be the death knell for e-commerce in India. The sentiment had turned negative and small entrepreneurs were holding off on their e-commerce investments. Needless to say, interest in getting e-commerce...

Continue Reading
SME Toolkit India 5 Reasons why web design projects stall and how to avoid them
4th July 2013   |   strategy

Another article of mine for? CICI Bank?€?s SME Toolkit India.? I write under the section ?€?Web Strategy for SMEs?€?. 5 Reasons why web design projects stall and how to avoid themEnjoy, Ron ...

Continue Reading
SME Toolkit India - 5 Secrets to help you get the most out of your business website
26th June 2013   |   strategy

Have recently started contributing articles to ICICI Bank?s SME Toolkit India. I write under the section ?Web Strategy for SMEs?. Here is the latest article. 5 Secrets to help you get the most out of your business website Cheers, Ron ...

Continue Reading
When 'startup' becomes a dirty word - why e-commerce websites are failing in a bad economy
15th May 2013   |   strategy

The news is grim for the e-commerce industry in India. Every day we hear about another e-commerce shop folding up. Those that are too big to close are laying off employees, a precursor to winding up. Its truly sad as the industry has a lot of ...

Continue Reading
quick enquiry