Strategy

For many startups a pivot can turn into a wobble and then disaster!
Posted on 28th July 2014, Strategy

A 'pivot' is one of those jargonish terms startups use to describe 'Oh shit! We need to be doing this instead of that!'.  Its a way of saying that a. either we got it wrong from the start or b. what we are doing isn't working, so plan B. There are degrees of pivots. Some startups pivot completely like starting out as an online clothes retailer and turning into travel agents. Others pivot more slightly, changing

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What you should know when changing vendors for your website maintenance.
Posted on 24th May 2014, Strategy

A prospective client wrote to me with this request: "Please assist us in assisting by informing that what documents are must for website maintenance and development activities, in context of shifting of vendors from one to new or technology platform." Here was my response to the query. It is something all website

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5 reasons why E-commerce has become the new normal in India
Posted on 9th May 2014, Strategy

Every third enquiry we receive nowadays is for an e-commerce website. From established companies to entrepreneurs, everyone has realized the truth that e-commerce is no longer a fancy option to grow the

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Digital v/s print - why the debate continues.
Posted on 13th March 2014, Strategy

Recently a good friend and a ceo of startup company in India called me for some advise. His

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An alternate to e-commerce delivery problems - product pickup!
Posted on 28th February 2014, Strategy

The conventional wisdom says that e-commerce is about convenience. E-commerce is about your selected products showing up at your doorstep. Unfortunately

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E-commerce market in India has woken up again - things are looking good.
Posted on 11th October 2013, Strategy

There was a time in the last year that seemed to be the death knell for e-commerce in India. The sentiment had turned negative and small entrepreneurs were holding off on their e-commerce investments. Needless to say, interest in getting e-commerce websites designed was also low.

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SME Toolkit India 5 Reasons why web design projects stall and how to avoid them
Posted on 4th July 2013, Strategy

Another article of mine for? CICI Bank?€?s SME Toolkit India.? I write under the section ?€?Web Strategy for SMEs?€?. 5 Reasons why web design projects stall and how to avoid themEnjoy, Ron

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SME Toolkit India - 5 Secrets to help you get the most out of your business website
Posted on 26th June 2013, Strategy

Have recently started contributing articles to ICICI Bank?s SME Toolkit India. I write under the section ?Web Strategy for SMEs?. Here is the latest article. 5 Secrets to help you get the most out of your business website Cheers, Ron

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When 'startup' becomes a dirty word - why e-commerce websites are failing in a bad economy
Posted on 15th May 2013, Strategy

The news is grim for the e-commerce industry in India. Every day we hear about another e-commerce shop folding up. Those that are too big to close are laying off employees, a precursor to winding up. Its tr

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Dealing with dinosaurs - why most Indian companies are still not ready for the new digital world
Posted on 22nd April 2013, Strategy

When I think of dinosaurs I think of slow, massive, lumbering beasts that went extinct thousands (maybe millions, forgive my lack of Jurassic knowledge) of years ago. Most Indian companies today seem like those dinosaurs - slow, lumbering giants, completely unprepared to face the new realities of the digita

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