The democratization of content through social platforms has begun.
25th September 2015   |   Strategy

The content war is spilling out of the company and personal blogs and onto the social media channels. A resurgent LinkedIn fresh from the purchase of Slideshare and Pulse (an app I highly recommend) has thrown open the doors for content generati...

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Creating an effective content supply chain for your digital marketing
20th August 2015   |   Strategy

A recent article by McKinsey noted the following, ' astonishing 84 percent of marketers do not have a formal content strategy or distribution process to feed their growing bevy of marketing channels, and they lack any kind of formally mana...

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An unbelievable untapped potential for leveraging digital exists in corporate India
22nd July 2015   |   Strategy

Being a web design company is tough. Very tough competition, demanding customers and ever-changing technology. However what keeps us going is the potential for business that exists the world around and particularly in India. Corporate India, espec...

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Website management - 5 ways to avoid a congress websites type debacle
27th January 2015   |   Strategy

Was quite amused when I came across this article in Medianama. Apparently their? erstwhile webmaster feeling offended at not getting a par...

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Customers helping customers - a new paradigm for online customer support
6th January 2015   |   Strategy

Imagine you can drastically reduce your customer support costs and at the same time improve quality of service exponentially. And as a bonus you get terrific customer loyalty! Too good to be true? Welcome to the a new paradigm of customer ...

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How active is your digital initiative - the ultimate checklist!
7th October 2014   |   Strategy

Use this comprehensive yet simple check list to see if how active is your business's digital initiative. Items Points Your Score If your company has a website (Duh!) 5 If you h...

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For many startups a pivot can turn into a wobble and then disaster!
28th July 2014   |   Strategy

A 'pivot' is one of those jargonish terms startups use to describe 'Oh shit! We need to be doing this instead of that!'.  Its a way of saying that a. either we got it wrong from the start or b. what we are doing isn't working, so plan B. The...

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What you should know when changing vendors for your website maintenance.
24th May 2014   |   Strategy

A prospective client wrote to me with this request: "Please assist us in assisting by informing that what documents are must for website maintenance and development activities, in context of shifting of vendors from one to new or technology plat...

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5 reasons why E-commerce has become the new normal in India
9th May 2014   |   Strategy

Every third enquiry we receive nowadays is for an e-commerce website. From established companies to entrepreneurs, everyone has realized the truth that e-commerce is no longer a fancy option to grow the business but the fastest growing primary o...

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Digital v/s print - why the debate continues.
13th March 2014   |   Strategy

Recently a good friend and a ceo of startup company in India called me for some advise. His question was whether he should invest his limited marketing budget on print marketing i.e. ads in magazines etc or do a digital strategy spread ie....

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