Dealing with dinosaurs - why most Indian companies are still not ready for the new digital world
22nd April 2013   |   strategy

When I think of dinosaurs I think of slow, massive, lumbering beasts that went extinct thousands (maybe millions, forgive my lack of Jurassic knowledge) of years ago. Most Indian companies today seem like those dinosaurs - slow, lumbering giants, c...

Continue Reading
Dealing with fragmented data sources - a constant challenge for web designers
18th March 2013   |   strategy

Once a website is completed its practically a complete picture of the client?s business. Its a time capsule type snapshot of the company, its values, its products or services and all other related information. But getting together this information ...

Continue Reading
Applying Micheal Porter's Five Forces Model to the Web Design Industry
4th February 2013   |   strategy

Micheal Porter's Five Forces industry analysis and strategy development is a staple in most business schools. Having come across it again in book I was reading I decided to apply it to our web design industry to see what kind of analysis we get. Th...

Continue Reading
What e-commerce websites can do to encourage impulse buying - it's tricky but possible.
18th December 2012   |   strategy

This post is inspired from a discussion on the FB group Digital Marketing Ideas. The question asked was - 'Can we trigger impulse buying through digital marketing?'. And it got me thinking about the times when I purchased online on impulse, a...

Continue Reading
Guide stores and the merging of online and offline e-commerce for consumer confidence.
23rd November 2012   |   strategy

Struggling with customer confidence in your online store? Here is the answer for you - Guide Stores. What is a guide store? A guide store is a physical store which acts as the real world companion to your online e-commerce website. A guide store ...

Continue Reading
On Auguste Rodin's 172nd birthday, let us all think!
12th November 2012   |   strategy

Anyone who may have opened the Google homepage will be reminded of Auguste Rodin's 172 birthday  via the Google Doodle. Rodin, is famous for the renowned sculpture 'The Thinker' which always fascinated me. I kind of identify with the thinker, ...

Continue Reading
Bridging client requirements with your company website services
7th November 2012   |   strategy

Web designing has for long been associate with marketing and advertising of products and services. Due to this many other factors of having a great website get overlooked. Recently a client took me on a tour of his business and we reviewed opportu...

Continue Reading
Does a web design firm need a strategy and why its important for the firm's clients.
16th May 2012   |   strategy

In the old days web design used to be a pretty static affair. You created the site, you did a bit of SEO and presto - it worked. Nowadays the entire evolution of web design and marketing is in a state of constant change. Web design companies have b...

Continue Reading
Carrying out a long duration (2-3 months) e-commerce or website project - use sprint and drift approach
26th April 2012   |   strategy

We are at the fag end of a long 3-4 month development cycle for one of our clients. Although large e-commerce projects are not new for us the duration and intensity of  this one  was tough. The final site is fabulous but  it left the...

Continue Reading
Are dotcom entrepreneurs cluttering the marketplace with unworkable services and products?
9th January 2012   |   strategy

The media today is awash with stories of dotcoms starting, getting funding and as quickly closing down. The culprits are too much money in the wrong hands, irrational expectations and a completely useless value-add concept. What is the value add h...

Continue Reading
quick enquiry