Strategy

Dealing with fragmented data sources - a constant challenge for web designers
Posted on 18th March 2013, Strategy

Once a website is completed its practically a complete picture of the client?s business. Its a time capsule type snapshot of the company, its values, its products or services and all other related information. But getting together this information is a task in itself. Web designers are incr

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Applying Micheal Porter's Five Forces Model to the Web Design Industry
Posted on 4th February 2013, Strategy

Micheal Porter's Five Forces industry analysis and strategy development is a staple in most business schools. Having come across it again in book I was reading I decided to apply it to our web design industry to see what kind of analysis we get. The result was not promising. Here are the five forces in a nutshell.

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What e-commerce websites can do to encourage impulse buying - it's tricky but possible.
Posted on 18th December 2012, Strategy

This post is inspired from a discussion on the FB group Digital Marketing Ideas. The question asked was - 'Can we trigger impulse buying through digital marketing?'. And it got me thinking about the times when I purchased online on impulse, and the answer came to me - Amazon, of course. To the chagrin of my wife, I keep downloading books on my kindle

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Guide stores and the merging of online and offline e-commerce for consumer confidence.
Posted on 23rd November 2012, Strategy

Struggling with customer confidence in your online store? Here is the answer for you - Guide Stores. What is a guide store? A guide store is a physical store which acts as the real world companion to your online e-commerce website. A guide store down not actually sell merchandise but acts as a human touch point for your online store. A guide store is not an office or just a helpdesk but a full fledged store with she

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On Auguste Rodin's 172nd birthday, let us all think!
Posted on 12th November 2012, Strategy

Anyone who may have opened the Google homepage will be reminded of Auguste Rodin's 172 birthday  via the Google Doodle. Rodin, is famous for the renowned sculpture 'The Thinker' which always fascinated me. I kind of identify with the thinker, being a thinker myself. I always felt the 'thin

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Bridging client requirements with your company website services
Posted on 7th November 2012, Strategy

Web designing has for long been associate with marketing and advertising of products and services. Due to this many other factors of having a great website get overlooked. Recently a client took me on a tour of his business and we reviewed opportunities for where an online presence can be used to create better interactions with his clients. As we worked our way around his product development process we noted the touch points where we

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Does a web design firm need a strategy and why its important for the firm's clients.
Posted on 16th May 2012, Strategy

In the old days web design used to be a pretty static affair. You created the site, you did a bit of SEO and presto - it worked. Nowadays the entire evolution of web design and marketing is in a state of constant change. Web design companies have become partners more than just vend

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Carrying out a long duration (2-3 months) e-commerce or website project - use sprint and drift approach
Posted on 26th April 2012, Strategy

We are at the fag end of a long 3-4 month development cycle for one of our clients. Although large e-commerce projects are not new for us the duration and intensity of  this one  was tough. The final site is fabulous but  it left the team very little in the gas tank.  Our te

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Are dotcom entrepreneurs cluttering the marketplace with unworkable services and products?
Posted on 9th January 2012, Strategy

The media today is awash with stories of dotcoms starting, getting funding and as quickly closing down. The culprits are too much money in the wrong hands, irrational expectations and a completely useless value-add concept. What is the value add here? That should be the question every dotcom

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Building customer trust in your website. Getting over the trust deficit and building loyalty.
Posted on 15th September 2011, Strategy

A major problem often faced by e-commerce owners is the trust deficit by visitors to the site. It usually blindsides most e-commerce owners as they are more concerned about product specifications and other technical details of the website. They end up overlooking a major factor for online purchasing ? TRUST. Top 5 reasons why visitors will hesitate to buy from your site No Brand

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