Strategy

The future of digital marketing is divergence not convergence. An ever increasing set of options for business owners and opportunities for digital marketers.
Posted on 1st June 2011, Strategy

13 years ago when I started in this field there was only web designing, we did not have to worry about SEO or any other areas or options. Slowly the services tree expanded into 2 branches then 4 and so on and so forth. Today we have a whole tree of digital marketing options with specialities within specialities, niches within niches - A very complicated mix of services to choose from.

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Web strategist - Why Indian companies should develop websites with a coherent web strategy
Posted on 5th April 2011, Strategy

A pet peeve of mine since a long time has been Indian companies developing websites without formulating a coherent web strategy. Websites are built around products, a design element such as a logo or a managers idea of what the website should be. There is no attention to past or future strategy of the com

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14 practical ideas for what you can do with a business website
Posted on 31st March 2011, Strategy

Sitting recently with a client we started throwing out ideas on what we can do with their sites. The client had no pre-conceived notions about what was possible and was open to new ideas and suggestions. Although the discussion was detailed, here are some of the ideas which came up that migh

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A difficult leap for online service providers going from free to paid services
Posted on 10th March 2011, Strategy

Slowly and steadily the freebies on the net are being withdrawn and paid services introduced in their stead. And this is with good reason.  The inital heady days of the web where dotcoms traded free services for headcounts is not longer sustainable. With the world economy in doldr

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Websites at the bottom of the pyramid - Low cost web design in India, an opportunity?
Posted on 7th February 2011, Strategy

Everyday we read these ads in the paper offering web design services at extremely low rates   and I wonder how they survive on such margins and who do they serve. But as it happens there is a huge opportunity for 'entry level' web design firms at thebottom of the pyramid. Its a

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Using Websites to Support Charitable Causes
Posted on 29th January 2011, Strategy

More and more charities are going online with their promotions and fund raising activities. The net has become a blessing for many cash strapped organizations who can now promote themselves without having to spend a bundle. Charities can now do quite a lot of things online such as Showcase their work through articles, photos and videos Appeal for donations which can be now accepted throgh credit card ga

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The concept of a Chief Web Officer
Posted on 24th October 2010, Strategy

Going through peer blogs I came across this term - CWO Chief Web Officer, a term similiar to  a CFO, CTO, COO or CEO. Nice to see this but miles from it being a reality!! What would be the role of the CWO? In a nutshell Plan the business web strategy Prepare and pass a budget for the plan Allocate internal resources or appoint external vendors Oversee overall execution

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Localization of websites servicing neighbourhoods
Posted on 17th June 2010, Strategy

Earlier the dotcom projects that use to come (and some still do) were the conquer the globe types. They wanted to service everyone from Los angeles to Timbukto. Most of these entrepreneurs dreams were supported by a global credit card payment gateway and delivery services like DHL or UPS.

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Evaluating your dotcom idea - avoiding the dot bombs
Posted on 21st May 2010, Strategy

Every week i am approached by youngsters (and sometimes not so young-sters) asking to evaluate their dotcom idea for development and promotion costs. Being in the business I dutifully provide the cost estimates and whatever advice I can throw in. Without exception all of them have one thing in common - they

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Selling encylopedias in the time of Google and Wikipedia
Posted on 2nd February 2010, Strategy

I was disturbed on a lazy Sunday afternoon by a young man trying to sell Encylopedia Brittanicas. That got me wondering..does?  it make sense to sell these costly, bulky books when resources such as google and wikipedia are just a mouse click away. It almost seems like a cliche?sales person selling encylopedias. I do not know how successful this young man was in selling these books but it sure seems like a waste of time to me. N

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