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On Auguste Rodin's 172nd birthday, let us all think!
12th November 2012   |   Strategy

Anyone who may have opened the Google homepage will be reminded of Auguste Rodin's 172 birthday  via the Google Doodle. Rodin, is famous for the renowned sculpture 'The Thinker' which always fascinated me. I kind of identify with the thinker, ...


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Bridging client requirements with your company website services
7th November 2012   |   Strategy

Web designing has for long been associate with marketing and advertising of products and services. Due to this many other factors of having a great website get overlooked. Recently a client took me on a tour of his business and we reviewed opportu...


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Does a web design firm need a strategy and why its important for the firm's clients.
16th May 2012   |   Strategy

In the old days web design used to be a pretty static affair. You created the site, you did a bit of SEO and presto - it worked. Nowadays the entire evolution of web design and marketing is in a state of constant change. Web design companies have b...


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Carrying out a long duration (2-3 months) e-commerce or website project - use sprint and drift approach
26th April 2012   |   Strategy

We are at the fag end of a long 3-4 month development cycle for one of our clients. Although large e-commerce projects are not new for us the duration and intensity of  this one  was tough. The final site is fabulous but  it left the...


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Are dotcom entrepreneurs cluttering the marketplace with unworkable services and products?
9th January 2012   |   Strategy

The media today is awash with stories of dotcoms starting, getting funding and as quickly closing down. The culprits are too much money in the wrong hands, irrational expectations and a completely useless value-add concept. What is the value add h...


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Building customer trust in your website. Getting over the trust deficit and building loyalty.
15th September 2011   |   Strategy

A major problem often faced by e-commerce owners is the trust deficit by visitors to the site. It usually blindsides most e-commerce owners as they are more concerned about product specifications and other technical details of the website. They end...


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The future of digital marketing is divergence not convergence. An ever increasing set of options for business owners and opportunities for digital marketers.
1st June 2011   |   Strategy

13 years ago when I started in this field there was only web designing, we did not have to worry about SEO or any other areas or options. Slowly the services tree expanded into 2 branches then 4 and so on and so forth. Today we have a whole tree of...


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Web strategist - Why Indian companies should develop websites with a coherent web strategy
5th April 2011   |   Strategy

A pet peeve of mine since a long time has been Indian companies developing websites without formulating a coherent web strategy. Websites are built around products, a design element such as a logo or a managers idea of what the website should be. T...


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14 practical ideas for what you can do with a business website
31st March 2011   |   Strategy

Sitting recently with a client we started throwing out ideas on what we can do with their sites. The client had no pre-conceived notions about what was possible and was open to new ideas and suggestions. Although the discussion was detailed, here a...


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A difficult leap for online service providers going from free to paid services
10th March 2011   |   Strategy

Slowly and steadily the freebies on the net are being withdrawn and paid services introduced in their stead. And this is with good reason.  The inital heady days of the web where dotcoms traded free services for headcounts is not longer sust...


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