Websites at the bottom of the pyramid - Low cost web design in India, an opportunity?
7th February 2011   |   Strategy

Everyday we read these ads in the paper offering web design services at extremely low rates   and I wonder how they survive on such margins and who do they serve. But as it happens there is a huge opportunity for 'entry level' web design firms...

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The concept of a Chief Web Officer
24th October 2010   |   Strategy

Going through peer blogs I came across this term - CWO Chief Web Officer, a term similiar to  a CFO, CTO, COO or CEO. Nice to see this but miles from it being a reality!! What would be the role of the CWO? In a nutshell Plan the busines...

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Localization of websites servicing neighbourhoods
17th June 2010   |   Strategy

Earlier the dotcom projects that use to come (and some still do) were the conquer the globe types. They wanted to service everyone from Los angeles to Timbukto. Most of these entrepreneurs dreams were supported by a global credit card payment ...

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Evaluating your dotcom idea - avoiding the dot bombs
21st May 2010   |   Strategy

Every week i am approached by youngsters (and sometimes not so young-sters) asking to evaluate their dotcom idea for development and promotion costs. Being in the business I dutifully provide the cost estimates and whatever advice I can throw in. W...

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Selling encylopedias in the time of Google and Wikipedia
2nd February 2010   |   Strategy

I was disturbed on a lazy Sunday afternoon by a young man trying to sell Encylopedia Brittanicas. That got me wondering..does?  it make sense to sell these costly, bulky books when resources such as google and wikipedia are just a mouse click ...

Continue Reading, now thats a great dotcom idea excuted well.
21st January 2010   |   Strategy

I must confess?I am a book worm. I love to read, mostly business and self help books. I always had problems getting my hands on the latest business and self help books and was looking for a library which stocked such books. I could not find any suc...

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The Interested Client: Case for taking interest in your website.
11th December 2009   |   Strategy

One of my favorite clients has a very good habit. Every time I go to him for a meeting he  is ready with printouts of the website statistics, reports of the enquiries he received and a set of questions and doubts he wants to clear with m...

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Will It Work Online? A Frequent Query
7th December 2009   |   Strategy

I met with a client this weekend who presented his business to me and we talked about how to setup an ecommerce solution. Like many other prospective and existing clients he asked me 'Will it work online?'. I personally feel any business can make it ...

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