Technology

The perils of going with a generic ready to use e-commerce solution.
Posted on 11th June 2013, Technology

Woke up today to the news of a major name in ready to use e-commerce websites has entered India. They now add their services to the already crowded market for one size fits all e-commerce solutions. The USP of these sites is that they allow any vendor to launch an online shop in a matter of hours in

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Planning multi-region websites - centralized or decentralized approach
Posted on 10th January 2013, Technology

Recently we had a meeting with a client with divisions across several countries and we were discussing how to plan the website architecture. This client has chosen a centralized integrated approach i.e. all site updations for all regions will be done from a single head office. This will be done through a customized hub content management system which allows seamless updates to any region. Centralized versus distributed website manag

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Why Coca Cola switched to an editorial website and what we can learn from it.
Posted on 22nd November 2012, Technology

Came across this article in the New York Times

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Hostage to hosting - A web developers best friend or worst nightmare
Posted on 23rd October 2012, Technology

The dreaded call early in the morning - 'my site is down', from a client. On going online you realize the server is down or the database connection has failed. The hosting company was doing some server maintenance at night and your website data got lost in the shuffle. Welcome to a nightmare of endless phone calls and support tickets, discussions with moronic support personnel et all. But it does not have to be this way. A web hostin

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Two very useful tools to improve your website's content discovery by search and tagging
Posted on 26th September 2012, Technology

We are always looking at ways to help make our client website's content easier to find for visitors. This involves tagging, crosslinking, also reads and ofcourse searching. Some places we can use ready tools and at others we have to do a DIY project from scratch. Here are two tools which would be of immense value to any webmaster looking to improve his site's content discovery.

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Interactive reading - Completely changing the way we take in information.
Posted on 1st August 2012, Technology

Illustration by Bhakti Chande Recently I have become the proud owner of a Samsung Tab 10.1 (i know, i know?i am a late bloomer). What was surprising is the extent by which it changed my reading habits. I have always been a paper reader, preferring a

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Making sense of the dozens of web hosting options - Cloud, VPS, Dedicated or Shared?
Posted on 15th March 2012, Technology

Web Hosting used to be a lot simpler a few years before. You had limited choices, you basically chose a Linux or Windows server and just went with it. If you had more than one site you bargained a good package from the hosting provider. Nowadays hosting companies come at you with a confusing range of options - Cloud, VPS, Dedicated or Shared? Basic Primer - Types of Hosting Solutions A. Shared Hosting - When your we

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Upgrading a website can be a complex job. Some thoughts and ideas on making a smooth transition to the new website.
Posted on 9th August 2011, Technology

Most websites have a shelf life of maybe 3-4 years. This is not because they were poorly made to begin with but the speed at which web technology is evolving the older sites start to look like poor country cousins compared to the newer launched sites. Therefore it is imperative to keep redesigning every few years to take advantage of latest technology as well as maintain a contemporary image. Many clients of mine are now in their 3rd or 4th

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Improve bounce rates and time on site with an intuitive context driven navigation rather than category driven navigation.
Posted on 23rd July 2011, Technology

This month we have to redesign, revamp and reorganize the content of two client sites with a lot of information and pages. Normally we would take a linear approach, categorize the content and then provide a simple navigation to browse the content by categorized listings. There is only one problem with this approach. It hits a ceiling in terms of customer retention on the site. People read by context not category. Create a context dr

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Virtual Sales / Spokes Persons - Humanizing your site and adding a bit of ooomph to it!!
Posted on 5th July 2011, Technology

Imagine visiting a site and being greeted by a beautiful women talking about its products. I don't know about others but it definitely gets my attention. A growing trend of  adding a 'Virtual Sales Person' or a 'Virtual Spokes Person' is catching on and we see them popping up in more and more sites. T

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