Let me begin by making a simple statement.
"The success of your newsletter effort will depend heavily upon the ability of your organization to send relevent information from all parts of the organization to a central responsible person".
Most newsletter efforts fail because it is relegated to the dark dingy closet of the marketing department where some poor intern is given responsbility for it without a clue on what to put in it. Am I being too skeptical? How many truly interesting newsletters do you receive from a non- marketing, non-media company in your industry?
There are a lot of issues with the newsletters I get but the biggest one is that THEY ARE IRRELEVANT OR BORING.
A newsletter is a great opportunity to share your company culture , sense of humour and passion for your industry. In contrast most newsletters look like they have been churned out by the company's humourless accountant or some scientist with thick glasses sitting in a labrinth mumbling to himself.
Would'nt you love to get a newsletter that is?
Lets face it, everyone asks what's in it for me? Unless the receiver doesn't get some value out of it what's the point?
TIPS FOR GENERATING A SUCCESSFUL COMPANY NEWSLETTER
Making the effort to create a world class newsletter says to the subscriber that you respect his time, mindshare and share of his mailbox. He will appreciate it back by giving you more business.
Cheers,
Ron
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He has been in the web development business for the almost two decades.He is a keen student of marketing and business development and writes regularly on web strategy and other related topics which is read and followed by many every month.