Where are you adding value? If you cannot answer this then don't start it!
15th February 2016

Every business needs to add value in the chain between the producer and the consumer. If you are not the producer than you should be very clear what value you are creating sitting in the chain. Many new businesses today aren't really clear on what value they are adding which leads to still-born ideas and stalled enterprises.

Founders spend hours talking about the the market opportunity, features of their product etc but if they only spoke for 10 minutes about the value they are adding, they would have me convinced. It's not complicated.

Ron

Related Posts
Difficult times call for renewed digital marketing efforts
5th October 2018   |   

When times are hard, the instinct for most businesses is to cut the seemingly non core activities such as digital marketing. In order to save costs, marketing budgets get slashed and plans are shelved. It is a seemingly natural thing for a compa

Continue Reading
Web design firms must work towards a deeper engagement with clients
10th August 2018   |   

20 years ago, when we started in this field, the website was a neat little marketing tool for businesses. A ‘nice to have’ but not necessary item for the marketing manager. But over the years the value and functionality of the corporate webs

Continue Reading
Quick Reads 4th July 2018 - A round of interesting stories from the web
4th July 2018   |   

This time we have an eclectic mix of links from the web. From pet friendly offices to AI's that can fool humans. It's Bring Your Dog to Work

Continue Reading
Book Reco: The Art of the Good Life: Clear Thinking for Business and a Better Life by Rolf Dobelli
18th June 2018   |   

Normally I am wary of self help books with their generic advice which is pretty much the same all over. But I was pleasantly surprised by this book. The author's easy style of writing, unique perspective and advise really makes this book a pleas

Continue Reading
Why many Indian companies struggle to leverage Social Media for their businesses
11th June 2018   |   

Everyone agrees that social media can be a powerful source for business and brand development. There is not a single marketing or communications manager who would dispute that. However there is a huge gap between what companies believe and how t

Continue Reading
quick enquiry