Redesigning a website can be just as difficult and time consuming as creating a new site, not to mention expensive. When you do make the decision to redesign the website there are a few things you need to consider in terms of planning and process.
Many of the redesign jobs we get are from clients who are not happy with their current agency and want to switch to a better more professional one. Therefore it is not necessary to stick to the same company when redesigning your website. Of course there are benefits to retaining the same agency - they know you, they know your business and they know your website. However you must watch for complacency by the web design company so that they do not take you and your business for granted.
Many businesses try to redesign their site in small increments but we do not recommend this method because all it does is build on a shaky foundation. When going for redesign, take the opportunity to go for something completely new and refreshed. Shake things up and take a bigger leap in terms of technology and design. It might be costlier then incremental changes but the improved interest level from visitors will pay for itself.
A redesign is the perfect time to revisit your website content and information. Telling the web designer to use the same content as the older site is just plain lazy. Take the opportunity to rewrite, edit or scrap information on your services and products. Use the impetus of the redesign to introduce new ideas and information. Make the site deeper in terms of content and information. Add a knowledge base, add tools and downloadable resources. Make the site very useful for clients and visitors.
Redesigning simply to improve the design or usability does not make sense. The new site should also align with changes in your business in terms of strategy, branding and product/services. A very well redesigned site which is not aligned with the business goals will not give you the result you want.
You can ask these questions to ensure that the new site reflects your business properly:
Redesigning a site is an opportunity to reinvent yourself online, improve and strengthen lines of communication with prospective and current customers and overall set the tone and message for the business to the general public.