How do you measure the effectiveness of your website? How to measure your website ROI?
There are two aspects to this, first measuring site effectiveness and second measuring the ROI of online marketing efforts. The first is pretty straightforward and the second a little more complex. Both are important.
Over the last few years India has become a premier outsourcing destination for western developed nations and that is common knowledge. What is lesser know is that India is also quickly becoming a website design destination as well. The same cost advantage, dedicated people and good English skills which contribute to other outsourcing fields is also working in India's favor in website designing.
Website design is such a field that it
14 Practical Things A Business Enterpise Can Do With Their Website
Many times we talk in abstract terms of what a website can do for a business such as boost revenues, increase sales etc. But that does not address the question about what is practically on the ground possible through the website. So to answer this question here is a list of practical things that can be done with a business website.
1.Sell Products Online th
I've been doing website design work for over 18 years now. Out of these 18 years; 14 years have been with my own business MiracleworX Web Design. In this period we have worked on every conceivable type of web project from portals to corporate sites. Each project and each client has taught us something. In an industry with a lot of technology churn and new ideas cropping up every day; it's been hard work and sometimes steep learning curves.
Are your people into your website? Some ways to get your business team to be more involved with your website.
I see it all the time, companies have a great website which they have paid a great deal to get made but hardly any employee is interested in it. There is no buy in internally and nobody from your company visits the site.
That begs the question, isn't your we
The essential elements of an e-commerce initiative. What every e-commerce website owner should know about running an successful online business.
It still surprises me how many people don't treat their e-commerce enterprise as an investment rather than a cost. They approach the whole project based on finding the lowest bidder for each service or product. But e-commerce projects should be approached from a more thoughtful perspective
How to go about finding the right web design agency for your website needs.
In an ideal situation the first web designer who pitches to you would be the right choice but we do not live in an ideal world and you have to be very careful about how you select the right web design agency for your business needs.
Web design is typically a field where the barriers to entr
Best Practices for A Web Design Company In India. Taking service to the next level through standard operating procedures without loosing out on Innovation and creativity
Whenever I discuss standards and best practices for web design companies in India I am greeted with the same refrain - web design companies are innovative and follow their own paths. The implication is that by applying standards somehow we will loose our creative e
Things you can do before approaching a web designer to help the web design process along and get a head start in launching the project.
A dear client of mine is a great believer in educating his customers so that when they come to him they are well informed and know exactly what they want. In the same spirit here are some ideas for what you can do or plan before you approach a web designer. Some of these a
Common misconceptions about e-commerce that refuse to die.
We daily get a few enquiries for creating e-commerce websites. Some are quite well thoughtout but most are naive to put it mildly. In a lot of these enquiries i see some misconceptions that refuse to die. Usually these are disguised under the term 'startup', as if by being a startup you are forgiven common mistakes. In fact if you are a startup yo
Investing in your online presence - making a case for spending money to beef up your website and web marketing programme.
Recently we lost a sale. The person championing our cause (a senior partner in the client firm) could not convince the senior team about the need to invest in the next level of web presence for their business. Although, he did mention, that there was quite a heated debate about it. I don't know if we failed to m
When to redesign your website and why.
Most of our clients redesign their websites on an average every 3-4 years. We have clients who are on their 3rd or 4th version of their websites. This process of renewal and revamping closely follows the business growth and development of the client's company as well. Therefore growth spurs the redesign and creates a virtuous cycle. Needless to say every version of th
Redesigning a website can be just as difficult and time consuming as creating a new site, not to mention expensive. When you do make the decision to redesign the website there are a few things you need to consider in terms of planning and process.
Deciding to go with the same agency or trying someone new
Many of the redesign jobs we get are from clients who are not happy with their current agency
Your website as a bridge between your business & your clients
Web designing has for long been associate with marketing and advertising of products and services. Due to this many other factors of having a great website get overlooked.
Recently a client took me on a tour of his business and we reviewed opportunities for where an online presence can be used to crea
Critical checklist for preparing your e-commerce website
Setting up an e-commerce website can be one of the most complex and confusing operations even with a good web design team. It involves coordination with different vendors, price negotiations, subjective evalutions, branding decisions, logistic decisions and much more.
Although it is difficult to take a linear
Flow diagram of an e-commerce website deployment
Click on image to see larger picture (opens in new tab).
Proactive website maintenance helps website owners leverage their websites to the maximum.
Website maintenance is one of the most important and under serviced areas of web designing. Once the web design phase ends, the actual work begins. Unfortunately many web design firms and their clients do not give this phase much importance. However our philosophy at MiracleworX is quite different.
We believe in having a strong suppo
A little known fact is that a lot of time taken in developing a website is spent by the client in getting the material together or getting approvals. Faster the client responds, faster the site gets done. At times we have had to wait weeks for inputs and other times itís been almost overnight.
If you would like your website design project to go smoothly and fast, then you, the client must be better organized and prepared for the eng
Is your SEO Agency sending you performance reports without fail? An exercise you must strictly enforce.
I am shocked at the number of clients who do not receive and demand periodic performance reports from their SEO agency and Digital Marketing companies. Also it's surprising why SEO companies don't do it themselves. Unfortunately a very large number of SEO experts in India run their businesses from home without the setup or manpow
What is more important ranking or traffic?
A common trick employed by local SEO agencies is to promise you top rankings in Google and other search engines which they deliver but it does not impact your business.
The reason is that the keywords selected usually are not competitive i.e. they are not searched a lot in search engines and as a result do not deliver good quality traffic to
Why business blogging is an important part of any digital marketing initiative.
A client recently asked me to give him a SOP (Standard Operating Procedure) of a blog. Thinking about it I realized that also there might not be a SOP but we can definitely frame guidelines around which an amazing blog can be cultivated.
Firstly let's address why every business should have a blog.
Presenting designs and getting them approved is a constant part of any web designerís life. Most times the client 'gets' what we are trying to do and approves the design with minor modifications. But there are times when clients have difficulty understanding the design or donít connect with it immediately.
We realized that such clients, although brilliant at their profession, donít possess the tools or the expertise to evaluate a des
An often overlooked aspect of the website is its maintenance. Lots of clients still believe that once you setup a website then it will run on its own without any intervention needed. That would be ideal but in reality the website needs as much tending to as would a garden.
Some of the common issues faced by websites are:
Most hosting companies promise 99.9% uptime but many times that promise is not u
Digital marketing companies are sprouting all over the place. They are being started by everyone from teenagers to retired ad execs with a lot of time on hand. And of course battle hardened digital veterans as well.
However it is becoming ever more difficult for clients to distinguish between these agencies. They all have re
Switching website maintenance vendors - challenges and solutions
With our website maintenance business growing well we are constantly faced with on-boarding new clients either who don't have anyone maintaining their site or are unhappy with the current maintenance service providers.
As you can imagine switching website maintenance vendors can be painful all around.