Web designing has for long been associate with marketing and advertising of products and services. Due to this many other factors of having a great website get overlooked.
Recently a client took me on a tour of his business and we reviewed opportunities for where an online presence can be used to create better interactions with his clients. As we worked our way around his product development process we noted the touch points where we could take an interaction with the client online.
He has been in the web development business for the almost two decades.He is a keen student of marketing and business development and writes regularly on web strategy and other related topics which is read and followed by many every month.