Blog

Building customer trust in your website. Getting over the trust deficit and building loyalty.
15th September 2011

A major problem often faced by e-commerce owners is the trust deficit by visitors to the site. It usually blindsides most e-commerce owners as they are more concerned about product specifications and other technical details of the website. They end up overlooking a major factor for online purchasing ? TRUST.

Top 5 reasons why visitors will hesitate to buy from your site

  1. No Brand Recognition: If you are new and they have never heard of you this can be an issue.
  2. Lack of documentation: Some products need more documentation to make a purchase decision.
  3. No Testimonials / Peer Reviews: This can be a major hurdle as in our socially networked world peer reviews can be important.
  4. Certifications not displayed: Some products need to be certified by public bodies and if they are missing then so is customer trust.
  5. Shabby website design: No excuse for this one. A poor site says your company does not care enough. No sales.

There will always be those early adopters who will purchase your product inspite of not having any kind of relationship with you. They are the ones who may have seen value in your product and are willing to go on a limb and trust you to deliver value. And deliver you must because these are the early adopters who will tell everyone. Get in touch with them, build rapport, offer them discounts and goodies and more importantly take feedback. Do ask them what was the factor which helped them make the buy decision on your site.

Addressing the top 5 reasons listed above will go a long way in helping build customer TRUST in your website.

Cheers,
Ron

Related Posts
Why some clients thrived during lock down and some did not.
8th August 2020   |   

As a part of a business that interacts with other businesses across industries, on a daily basis, we have a bird’s eye view on how our clients are handling the lockdown. The good news is most of them handled it quite well. It is heartening to s...


Continue Reading
A career as a web design professional in India. List of web design courses and institutes in India.
2nd January 2020   |   

As a web design professional and owner of a web designing firm, I have to be consistent with the ever-changing Web Design Industry. Out of curiosity, I researched about the available Web Designing and Development courses in India. Here is the list...


Continue Reading
The Personal Data Protection Bill 2019 – Implications for online business
18th December 2019   |   

The Personal Data Protection Bill, 2019 was introduced in Lok Sabha by the Minister of Electronics and Information Technology, Mr. Ravi Shankar Prasad, on December 11, 2019. The Bill seeks to provide for protection of personal data of individuals, ...


Continue Reading
Technology is easy. Changing mindsets is difficult.
17th November 2019   |   

We are often caught in the middle of a silent battle happening within our client’s businesses. The battle is between an older generation clinging to a fixed way of doing things and a new generation eager to implement the latest technology, impati...


Continue Reading
Book Reco – What It Takes - Lessons in the Pursuit of Excellence by Stephen A. Schwarzman
24th April 2019   |   

Most autobiographies tend to be written to portray the subject in the best light, glossing over the bad parts and highlighting the good ones and this one is no different. However what makes this such an interesting read is simply the author’s ext...


Continue Reading
The best at website design in India
Connect with us on      
HOME    ABOUT    SERVICES    CLIENTS    PORTFOLIO    ARTICLES    BLOG    CONTACT   
© 2021 Miracleworx Web Design Mumbai. All Rights Reserved.
Quick Enquiry